Additional Information


Content

Number 10 digital comms chief on quest to make 'culture change' at Cabinet Office

Anthony Simon, head of digital communications for Number 10 and the Cabinet Office, said he is on a quest to instigate a "culture change" around the use of digital channels in the government department.

Anthony Simon: head of digital comms at Number 10 and the Cabinet Office

Anthony Simon: head of digital comms at Number 10 and the Cabinet Office

Share this article

Speaking at the TFM&A event in London today, Simon said he was "trying to encourage people to think more digitally" in the Prime Minister's and Cabinet Offices, and that the planning of digital communications should not be left to specialist digital teams.

He said: "We've got great digital specialist teams across the Government, but actually, we want everyone to be digital. As long as we have specialist digital teams that exclusively do digital work, we will never get that culture change.

"We need everyone to be thinking digitally."

Simon said the Cabinet Office has been using social media to innovate the way the Government communicates with both the public and journalists, adding that the department endeavours to "leapfrog" traditional and time-consuming methods wherever possible.

He said: "The last couple of reshuffles we've had we have actually tweeted instead of sending out traditional press releases. It's democratic [for journalists], it's engaging for people who have an interest in politics, and it's very fast.

"We've been doing things in an old-fashioned way, and we try to leapfrog wherever we can to do them in a modern way."

Simon added that endorsements from influential people on Twitter can have a "great impact" on the Government's campaign work, referencing Number 10's recent dementia campaign.

He said that the ability to get Stephen Fry to retweet the Government's message about dementia, despite Fry not being a "natural fan" of a lot of Government policies, was an important part of its comms strategy.

Simon took up the role of head digital comms for the Government in March 2013, after having been the deputy digital campaigns manager since 2011. He was appointed by director of government communications Alex Aiken and has since been working on ensuring "digital gets the emphasis it deserves within government communications."

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^