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Rugby stars take on dancing bananas in HSBC's Hong Kong Sevens hip hop-style battle

Men and women dressed as bananas, Tetris pieces, sushi and a washing machine take on the world's leading rugby sevens players in a surreal hip hop-style battle in this HSBC film.

HSBC invites rugby fans to #BringYourGame

HSBC invites rugby fans to #BringYourGame

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The 95-second clip promotes the bank’s sponsorship of the 2014 Cathay Pacific/HSBC Hong Kong Sevens, part of the HSBC Sevens World Series, where outlandish costumes in the stands have become a tradition.

Players including England’s Dan Norton, DJ Forbes from New Zealand and US international Carlin Isles feature in the surreal ad, which uses the hashtag #BringYourGame.

Brand: HSBC

Client: Andrea Newman, global head of advertising and marketing communications, HSBC

Agency: Saatchi & Saatchi London

Creatives: Kate Stanners, Paul Silburn 

This article was first published on marketingmagazine.co.uk

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