Additional Information


Content

Duracell heats up Canadian bus commuters by getting them to hold hands

A bus shelter situated in the icy clime of Montreal encourages waiting commuters to link hands from one end to another, at which point the shelter heats up, in a campaign for battery brand Duracell.

Share this article

By joining hands and connecting a positive symbol at one end of the stop to a negative symbol at the other, an electrical circuit is completed and the bus shelter's heating system is turned on.

Duracell has prodcued a short film outlining the "Moments of Warmth" stunt.

Company: Procter & Gamble

Brand: Duracell

Agency: Cossette Toronto

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^