Additional Information


Content

Sony Music moves media back to MG OMD

Sony Music Entertainment has returned its UK media planning and buying account back to Manning Gottlieb OMD, 18 months after awarding the account to Mindshare.

Robert Ffitch: chief executive of MG OMD

Robert Ffitch: chief executive of MG OMD

Share this article

MG OMD held the account for 13 years, until it lost the business in June 2012 to Mindshare, after a pitch also including MEC.

The business has now moved back to MG OMD without a pitch. The agency has begun work on the account.

The account includes media planning and buying for all of Sony Music’s record labels, except for Columbia, which is separate and will continue to have its media business run by the7stars.

Artists on Sony’s labels include Pink, Pitbull, Avril Lavigne and Judas Priest.

Robert Ffitch, chief executive of MG OMD, said: "Fantastic to get them back. We are incredibly excited. The music business remains hugely dynamic and challenging and requires modern-day media thinking to help it grow and succeed."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^