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Top 10 ads of the week: Virgin Media's Usain Bolt 'family' sprints to the top spot

Counting down the ten most-recalled ads, in association with TNS and Ebiquity.

Virgin Media: ad stars a

Virgin Media: ad stars a "family" of Usain Bolts

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Virgin Media's latest TV spot featuring a family of Usain Bolts has raced past the competition to top this week's chart, with an impressive recall rating of 55%..

It beat Gocompare.com into second place, with its most recent ad depicting its money-saving utopia, while Tesco's TV ad promoting its Easter eggs completes the top three.

Brand: Virgin Media

Agency/TV Buyer: BBH/Fifty6

Recall: 55%

Brand: Gocompare.com

Agency/TV Buyer: Fold7/Carat

Recall: 41%

Brand: Tesco

Agency/TV Buyer: Wieden + Kennedy/Iniative UK

Recall: 36%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 35%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 31%

Brand: Sky TV

Agency/TV Buyer: WCRS/MediaCom

Recall: 28%

Brand: Harveys

Agency/TV Buyer: Enter/Walker Media

Recall: 27%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 27%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 26%

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK

Recall: 26%

Adwatch research was conducted from 20 –24 March 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

This article was first published on marketingmagazine.co.uk

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