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Diet Coke Frost Slurpee pulled over quality concerns

Coca-Cola's first ever frozen product, Diet Coke Frost, has been pulled from US stores over "quality" concerns.

Diet Coke Frost: frozen drink withdrawn from sale in the US by Coke and 7-Eleven

Diet Coke Frost: frozen drink withdrawn from sale in the US by Coke and 7-Eleven

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The Slush Puppie-style semi-frozen drink went on sale last month through US chain 7-Eleven, but the soft drinks giant moved quickly to withdraw the product after concerns that the product was not of a sufficiently high quality.

In a joint statement, Coke and 7-Eleven said: "In keeping with both companies' quality standards, 7-Eleven has decided to remove the product." It is not known if the firms plan to return the product to market.

Slurpees are sold by 7-Eleven under licence from The Icee Company, which also owns Slush Puppie, the brand better known to UK consumers.

At the time of the launch, Stuart Kronauge, Coca-Cola North America’s general manager for sparkling beverages, described Diet Coke Frost as a "a great-tasting, refreshing uplift for any time of day".

A 20-ounce serving of Diet Coke Frost Cherry includes natural cherry flavour and contains 30 calories and 12g of carbohydrates.

Consumers who downloaded 7-Eleven’s free mobile app to their iPhone or Android phone can claim a coupon for a free Diet Coke Frost Cherry.

Earlier this month, Coca-Cola was forced to defend US poster ads for Diet Coke featuring typography that appears to endorse cocaine use, with the slogan: "You're on. Coke."

This article was first published on marketingmagazine.co.uk

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