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Pepsi battles the big red beast in stylish Japanese Pepsi Nex Zero film

Pepsi evokes the spirit of a classic Japanese folk story in this music-video style film about the battle with a big, most-definitely red demon.

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The stylish 90-second ad, the first in a new series of films promoting its Pepsi Nex Zero drink, recalls the tale of Momataro and his battle against the demonic beast (which definitely does not represent Coca-Cola). 

Company: PepsiCo

Brand: Pepsi Nex Zero

Agency: Tugboat Tokyo

Creatives: Yasumichi Oka, Shin Takaue, Taku Tada

This article was first published on marketingmagazine.co.uk

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