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British Airways gives grandparents a cinema trip they will never forget

Three years ago Esme's family emigrated to start a new life in Australia, where she "loves everything" but misses two things from her life - her grandparents.

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British Airways filmed Esme’s "amazing life" in Sydney and then tracked down her grandparents and invited them to the cinema one evening, where they were surprised with a film made just for them by their granddaughter and given free tickets to Australia.

Brands: British Airways and Tourism Australia

Agency: OgilvyOne

Creatives: Andy Davis and Jason Cascarina

This article was first published on marketingmagazine.co.uk

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