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Sainsbury's, BT, Heineken lead Marketing Society Awards for Excellence 2014 shortlist

Sainsbury's, BT and Heineken have been revealed as the three most-shortlisted brands for this year's Marketing Society Awards for Excellence.

The Marketing Society Awards for Excellence: trophy

The Marketing Society Awards for Excellence: trophy

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Sainsbury’s - which, along with Asos and Channel 4, cleaned up at last year's awards - has been shortlisted in six categories, the most of any brand, including Social Media Marketing, Content Marketing, and Long-Term Marketing Excellence.

The shortlist (in full below) for the latter category also includes Aviva, easyJet, Heineken and Lafarge Tarmac.

Mars has also secured a high number of nominations. The brand-owner is shortlisted four times across three categories, namely Marketing Communications, Global Marketing, and twice in Cause Related Marketing.

Bookmaker Paddy Power's 'Right Behind Gay Footballers' campaign is shortlisted in Cause Related Marketing, Marketing Communications and Brand Activation. Jaguar Land Rover, easyJet and ASOS also make three appearances in the shortlist.

Elsewhere, the New Brand nominees include BSkyB for Now TV, Hailo for its Hailo app, Heineken UK for Desperados, Renault UK for Dacia and UKTV for the Drama Channel.

The results will be revealed at The Marketing Society’s Awards for Excellence on Thursday 5 June at the  London Hilton on Park Lane. Visit www.marketingsocietyawards.com to buy tickets.

In the meantime, Marketing readers can cast their vote on who they think should be crowned Marketing Leader of the Year on The Marketing Society’s dedicated page until 5pm on Friday 23 May.

Marketing Society Awards for Excellence 2014 – the shortlist in full:

Customer Insight

Burton's Biscuit Company for Maryland Gooeys

Depaul UK for The Depaul Box Company (Agency: Publicis)

ITV for ITV Rebrand

Macmillan for "No one should face cancer alone" (Agency: VCCP)

Mercedes for E Class (Agency: Abbott Mead Vickers BBDO)

New Brand

BSkyB for NOW TV (Agency: WCRS)

Hailo for the Hailo app (Agency: Rothco)

Heineken UK for Desperados (Agency: Space)

Renault UK for Dacia (Agency: Publicis)

UKTV for Drama Channel

Brand Extension

Asda for The Butcher's Selection Simply Roast in the Bag Chicken

Brown Forman Beverages for Jack Daniel's Tennessee Honey

BT for BT Sport (Agency: Abbott Mead Vickers BBDO)

Diageo for Baileys Chocolat Luxe (Agency: 101 London)

Jaguar Land Rover for Jaguar F-Type (Agency: Spark44 and Jaguar)

McDonald's for "From Burgers to Beverages" (Agency: Leo Burnett)

Brand Revitalisation

BT for BT Sport (Agency: Abbott Mead Vickers BBDO)

Jaguar Land Rover for Jaguar F-Type (Agency: Spark44 and Jaguar)

Premier Foods for Ambrosia (Agency: JWT London)

The National Lottery for Lotto (Agency: Abbott Mead Vickers BBDO)

Transform Medical Group for Transform Cosmetic Surgery

Marketing Communications

Accor Hotels UK&IRE for Ibis Hotels

GSK for Corsodyl (Agency: Grey London)

John Lewis for Christmas 2013 (Agency: Adam&eveDDB)

Mars Chocolate for Galaxy Chocolate

Paddy Power for "Right behind gay footballers"

Marketing on a Shoestring

Depaul UK for The Depaul Box Company (Agency: Publicis)

Lafarge Tarmac for Tubs Range

Seraphine (Agency: JWT London)

Social Media Marketing

Mini for Mini Brand Campaign 2013 (Agency: Iris Worldwide)

Natwest/RBS (Agency: M&C Saatchi)

PepsiCo for Doritos (Agency: Abbott Mead Vickers BBDO)

Sainsbury's for "The Real Story of Christmas" (Agency: Abbott Mead Vickers BBDO)

ASOS for ASOS Interactive Twitter Games

Mobile Marketing

Accenture and RBS 6 Nations

Asos for Asos Daily Edit (Agency: Nimbletank)

Aviva for smartphone app (Agency: Abbott Mead Vickers BBDO)

Go Ahead Group for m-ticketing app (Agency: Go Ahead Group)

Content Marketing

Mercedes for E Class (Agency: Abbott Mead Vickers BBDO)

Natwest/RBS for IOU team (Agency: M&C Saatchi)

Sage for Sage Business Experts Programme (Agency: FreshMinds)

Sainsbury's for "The Real Story of Christmas"  (Agency: Abbott Mead Vickers BBDO)

Trelleborg for Mooring and Docking / Rubber Stamped! (Agency: Stein IAS)

Brand Activation

Asos for Asos Student Lowdown

John Lewis for Christmas 2013 (Agency: Adam&eveDDB)

Paddy Power for "Right behind gay footballers"

Sainsbury's for "Back to School" (Agency: Abbott Mead Vickers BBDO)

Shell International for Shell V-Power record-breaking partnership between Shell, Lego and Ferrari (Agency: Iris Worldwide)

E-commerce

Diet Chef

easyJet

Expedia and Expedia.co.uk (Agency: Ogilvy & Mather)

IHG for Holiday Inn & Crowne Plaza Hotels (Agency: 360i London)

Lastminute.com (Agency: Adam&eveDDB)

Customer Relationship Marketing

Aviva (Agency: Cherry London)

easyJet (Agency: Havas EHS)

Peugeot (Agency: Stack)

Sainbury's for "10 Year of Active Kids" (Agency: Abbott Mead Vickers BBDO)

Employee Engagement

Abbott Mead Vickers BBDO and BBDGO for "The Distance to Raise Money and Morale"

British Gas for British Gas SwimsBritain (Agency: TVC Group)

BT for BT Sport

EDF Energy

Marketing Leadership

Burton's Biscuit Company

RSA

Marketing for Sustainable Consumption

British Gas

PwC for Civilian

Unilever

Cause Related Marketing

Mars' Maltesers and Comic Relief (Agency: Abbott Mead Vickers BBDO)

Mars Petcare's Pedigree for Feeding Brighter Futures (Agency: Abbott Mead Vickers BBDO)

Paddy Power and Stonewall for "Right behind gay footballers"

Sainsbury's for "10 Years of Active Kids" (Agency: Abbott Mead Vickers BBDO)

Global Marketing

Jaguar Land Rover for Jaguar C-X17 (Agency: Jaguar Land Rover)

Mars Petcare for Sheba Global (Agency: Abbott Mead Vickers BBDO)

Best Entry from Outside the UK

BT Global Services for BT’s New Silk Road

HSBC for The British & Irish Lions Tour to Australia 2013

Not-for-Profit Marketing

British Heart Foundation for The Great British Bag-Athon (Agency: PHD and Drum)

Depaul UK for The Depaul Box Company (Agency: Publicis)

Key4Life (Agency: Lambie-Nairn)

Macmillan for "No one should face cancer alone" (Agency: VCCP)

NSPCC for Pants (Agency: OMD UK)

Long Term Marketing Excellence

Aviva (Agency: Abbott Mead Vickers BBDO)

easyJet (Agency: OMD UK)

Heineken UK for "Foster's for Good Call" (Agency: Adam&eveDDB)

Lafarge Tarmac

Sainsbury's for "10 Year of Active Kids" (Agency: ABBOTT MEAD VICKERS BBDO)

Business to Business Marketing

Grant Thornton UK

Hiscox for Business Insurance

Just Retirement (Agency: The Gate)

Newsworks (Agency: Newsworks)

Trelleborg / LNG (Agency: Stein IAS)

This article was first published on marketingmagazine.co.uk

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