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Currency wars meets origami in Alpari FX trading ad campaign

In the left corner is a mean-looking George Washington, the first US president, and on the right is an ancient European warrior complete with shield. Who are you going to back?

Alpari: aiming to capture the excitement of currency pairs trading

Alpari: aiming to capture the excitement of currency pairs trading

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The ad for retail FX traders Alpari aims to capture the excitement of currency pairs trading – in other words betting on one currency against another – with the origami-style characters made from US dollar and Euro bank notes. 

Poster and digital ads will appear throughout the City of London, with press ads running across the rest of the year. 

Alpari ad campaign

Brand: Alpari

Client: David Hodge, CEO at Alpari (UK) Ltd

Agency: Atomic London

This article was first published on marketingmagazine.co.uk

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