Additional Information


Content

Watch: Post Office '24-hour Property Challenge' on Channel 4

The Post Office has kicked off a '24-hour Property Challenge', exclusively within Channel 4 ad spots.

Share this article

The series of ads are presented by Channel 4 property specialist Amanda Lamb and include three challenges related to home finance and property.

The fast-turnaround spots feature challenges that are solved in less than a day and played out within ad breaks across the week.

In the first spot, Lamb speaks to a couple looking for a house in Bristol, and sets out to find them a property the same day.

The concept was created by the Post Office’s retained media agency Mindshare, which also brokered the deal.

It is part of the Post Office’s ‘Handled With Care’ campaign and will highlight the company’s financial services expertise and product range, including mortgages and savings.

The spots were directed by ‘Made In Chelsea’ and ‘The Only Way Is Essex’ director John Pereira.

The challenges are being set by members of the public, chosen from more than one thousand applications via the Channel 4 website.

Martin George, commercial director at Post Office, said: "The Post Office 24-hour challenge is the ideal way of demonstrating our award winning range of financial services products."

Updates to the challenges will also feature on Post Office’s online and social platforms as well as in Post Office branches.

The director was John Pereira, through the production company Prescription.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

Back to top ^