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US bank takes swipe at Google Glass with satirical ad

As a mother tries and fails to place food on some dinner plates, her family are busy swiping at invisible menus, tagging photos and engaging in imaginary sword fights using their Google Glass-a-like devices.

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The ad, for Colorado-based FirstBank, derides the poster boy for wearable tech in an attempt to promote its banking app, which it describes by stating, "Technology has never been so easy".

Brand: FirstBank

Agency: TDA_Boulder

This article was first published on marketingmagazine.co.uk

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