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Royal London takes a quirky historical ride from cheese-hoarding dark ages to today

Helping people hide their cheese from the Vikings, helping trader's "thriving" turnip ventures, helping child chimney-sweeps retire with the right pension for their short working lives.

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This quirky ride through fictitious historical events, where Vikings only speak in shouty-grunts and chase after cheese, and where noblemen get a kick out of sniffing turnips, aims to demonstrate that even in the present day, Royal London will treat its customers with the classic values of the past.

These are loyalty, care, and helping people hide cheese.

Brand: Royal London

Agency: VCCP

This article was first published on marketingmagazine.co.uk

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