Additional Information


Content

Just 1% of companies will hire a chief digital officer in the coming 12 months

Only 17% of firms have already recruited or plan to hire a chief digital officer within the next 12 months, according to a Forrester report on ebusiness.

Ebusiness: only 1% of firms are set to hire a chief digital officer says Forrester survey

Ebusiness: only 1% of firms are set to hire a chief digital officer says Forrester survey

Share this article

Some 16% of respondents said their company already had a chief digital officer and of those companies without one, only 1% said their company would hire one within the next year. Half said their firm had no plans to introduce such a role

While 74% of executives said their company had a digital strategy, only 15%  believe their company has the skills and capabilities to execute the strategy.

The report states: "As digital infiltrates all aspects of business, organisations are scrambling to provide multi touchpoint experiences that exceed customer expectations and are struggling to find top talent to make it happen."

Those working in ebusiness teams are finding their cross-functional responsibilities increasing with 32% of respondents operating mobile programs for stores, up from 21% last year.

Roles representing "technology, development and infrastructure" represent 22% of ebusiness teams’ staffing allocation, closely followed by marketing roles.

Marketing positions now make up 17% of the average ebusiness team, followed by operations at 11% of total headcount. 

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

Back to top ^