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Top 10 ads of the week: Nicole Scherzinger's yoghurt-tipped nose is the most-recalled

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Muller: most-recalled ad

Muller: most-recalled ad

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Nicole Scherzinger and Muller Corner are ahead in this week's most-recalled ad listing, with the international pop star having her nose covered in yoghurt.

Recall for the ad was at 59%, leading the pack this week, including Virgin Media and Birds Eye

Brand: Muller Corner

Agency/TV Buyer: VCCP/MediaCom

Recall: 59%

Brand: Virgin Media, Tivo

Agency/TV Buyer: BBH/Fifty6

Recall: 42%

Brand: Public Health England/Alzheimer's Society

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 42%

Brand: Littlewoods

Agency/TV Buyer: St Luke's OMD

Recall: 40%

Brand: TheTrainline.com

Agency/TV Buyer: DLKW Lowe/Vizeum

Recall: 40%

Brand: Birds Eye

Agency/TV Buyer: Havas Worldwide London/Havas Media

Recall: 37%

Brand: Maynards Discovery Patch

Agency/TV Buyer: Fallon/PHD

Recall: 35%

Brand: B&Q

Agency/TV Buyer: WCRS/MEC

Recall: 33%

Brand: Travelodge

Agency/TV Buyer: CHI&Partners/Initiative

Recall: 32%

Brand: Tesco

Agency/TV Buyer: Wieden & Kennedy/Initiative

Recall: 26%


Adwatch research was conducted from 29 May to 2 June 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

This article was first published on marketingmagazine.co.uk

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