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Top 10 ads of the week: Foster's summery lemon lager wins out

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Foster's: most-recalled ad

Foster's: most-recalled ad

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Foster's summery lager ad, in which Brad and Dan its long-running Aussie protagonists play volleyball, is the most recalled ad this week.

Brand: Foster's Radler

Agency/TV Buyer: Adam & Eve/DDB/Starcom MediaVest

Recall: 54%

Brand: Jackpotjoy.com

Agency/TV Buyer: Beta/Maxus

Recall: 52%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 51%

Brand: O2

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 44%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 40%

Brand: Appliances Online

Agency/TV Buyer: BMB/MediaCom

Recall: 40%

Brand: Head & Shoulders

Agency/TV Buyer: Saatchi & Saatchi/MediaCom

Recall: 37%

Brand: BT Broadband Extra

Agency/TV Buyer: Abbot Mead Vickers BBDO/Maxus

Recall: 36%

Brand: Halifax

Agency/TV Buyer: Adam & Eve/DDB/MEC

Recall: 34%

Brand: Dulux

Agency/TV Buyer: BBH/MediaCom

Recall: 34%


Adwatch research was conducted from 5 to 9 June 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

This article was first published on marketingmagazine.co.uk

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