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Digital incompetence? 'Businesses have under-invested in training for marketers'

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask whether the marketing profession is suffering from a digital skills deficit.

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In this video, produced in partnership with creative agency Team Darwin, we speak to Jan Gooding, group brand director at Aviva, Pete Markey, CMO at the Post Office, and Richie Jones, group head of ecommerce (digital) at EWM.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content

This article was first published on marketingmagazine.co.uk

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