Additional Information


Content

Sir Martin Sorrell: Don Draper wouldn't recognise adland now

Sir Martin Sorrell has reflected on the changing face of the adland ahead of Cannes, saying Don Draper from 'Mad Men' would not recognise many of the disciplines that are now vital parts of the marketing mix.

Share this article

Speaking to Dan Roth, executive editor of LinkedIn as part of its Influencer series, the WPP chief executive pointed out that for the first time Cannes had awards categories for data and data visualisation.

He said: "Cannes is expanding into areas that Don Draper wouldn’t recognise. This balance of Mad Men and Maths Men, of art and science, left brain right brain is really very important and we have to understand it.

"It applies across the board so everybody inside the organisation can be creative in different ways."

Turning to the move by American Express, a WPP client, to shift its online media spend to programmatic buying, Sorrell said programmatic would become "more important".

According to Sorrell, Amex was a "very good example of a company that’s been extremely sophisticated in the online area and the development of data and application of technology into their business."

He singled out its CMO John Hayes and chief executive Kenneth Chenault as being in the "forefront of building their reputation online".

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

Back to top ^