Additional Information


Watch: 'Moments of magic' key to ads and illusion, says Dynamo

Creating a "moment of magic" is the key to both advertising and illusion, according to the magician Dynamo, speaking in this exclusive video from Cannes Lions.

Dynamo: the magician is in Cannes to discuss moments of magic

Dynamo: the magician is in Cannes to discuss moments of magic

Share this article

After taking to the stage with the Brave managing director, Ash Bendelow, Dynamo told Campaign that the key to engagement was keeping things "authentic and believable".

"The difference between magic and tricks is that everyone can do a trick, but not everyone can create that moment of magic," he explained.

Meanwhile, Bendelow highlighted the "powerful medium" of magic in how it "can work with advertising because it looks to transcend who you are and where you are".

Watch the full interview with Dynamo and Ash Bendelow

This article was first published on

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014


Sky hi-fi External website

by Greg Taylor, 22/10/2014


Back to top ^