Microsoft sews a phone charger into pocket to create wireless designer trousers
One of modern life's biggest annoyances, your phone's battery dying when you are out and about, is tackled with the "world's first pair of wireless charging trousers".
Microsoft Mobile (the new name for Nokia post-acquisition) worked with menswear fashion designer A. Sauvage to create the trousers, which were unveiled at a London event attended by Tinie Tempah and presenter George Lamb.
The Nokia DC-50 wireless charging plate technology that charges Lumia smartphones was sewn into trousers to charge a phone by inductive charging as it is in the pocket.
Client: Adam Johnson, marketing director for Microsoft Mobile UK and Ireland
Designer: A. Sauvage
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Senior Planner - Internal Marketing Agency National Trust £36,000 - £44,000* per annum, Swindon, Wiltshire
- Campaign Planner - Internal Marketing Agency National Trust £27,916 - £32,500* per annum, Swindon, Wiltshire
- Assistant Marketing Strategy Manager Thorntons £Competitive + Benefits, Alfreton, Derbyshire
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Brand Manager Ball & Hoolahan £Excellent Salary Package , South East England / London (Greater)
- Innovation Senior Brand Manager Ball & Hoolahan £48,000 + Car/Car Allowance, South East England