Microsoft sews a phone charger into pocket to create wireless designer trousers
One of modern life's biggest annoyances, your phone's battery dying when you are out and about, is tackled with the "world's first pair of wireless charging trousers".
Microsoft Mobile (the new name for Nokia post-acquisition) worked with menswear fashion designer A. Sauvage to create the trousers, which were unveiled at a London event attended by Tinie Tempah and presenter George Lamb.
The Nokia DC-50 wireless charging plate technology that charges Lumia smartphones was sewn into trousers to charge a phone by inductive charging as it is in the pocket.
Client: Adam Johnson, marketing director for Microsoft Mobile UK and Ireland
Designer: A. Sauvage
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Head of Digital & Social - Dublin / London The Great & The Good In the region of £60,000 - £65,000 per annum, Dublin
- Commercial Manager Business Centric Services Group Up to £45,000 per annum + benefits, Old Street
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k Judi Patton £40k-£50k plus excellent benefits, London (Central), London (Greater)
- Head of Marketing Operations - Fixed Term Contract 12 months NEST Corporation Competitve, London
- Senior Account Manager / First Time Account Director Content is King £35k - £45k per annum dependent on experience, London (Central), London (Greater)
- Head of Acquisition & Retention NEST Corporation Competitive, London (Central), London (Greater)