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Three great ads I had nothing to do with: Ian Armstrong

Ian Armstrong, global marketing communications director, Jaguar, reveals three great ads he admires but has nothing to do with in the latest in our series with Thinkbox.

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Ian’s first two choices have been seen before in this series, a testament to these iconic ads’ impact in ad culture.

The first, "more than a woman" for John Lewis, is unique in that there’s no product overtly being sold. Instead there is a natural connection between the brand and lifestyle. "Our job is about telling stories…and this does in a very eloquent and graceful way that gives you this warm feeling."

The second of Ian’s choices is Carling Black Label’s "dambusters", a spoof of the 1955 film. This short ad features a German sentry turn goalkeeper during an air raid.

Carling ads are "Notorious for being clever and great, and this one does a fantastic job."

Ian’s final ad is a new addition to the series, Lurpak Cook’s Range’s "adventure awaits". "What Lurpak are doing for me right now is they’re recognising there’s an elegance to their brand… what [this ad] does is give you an attachment to something so simple as butter."

See Ian’s video and choices here.

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