Additional Information


Content

Schoolchildren crushed by out-of-control car in graphic driving safety film

A speeding driver smashes over a hedge and crushes a group of children who are out on a field trip, in a graphic film that has been banned from TV before 9pm and is set to an acoustic version of Guns N' Roses' 'Sweet Child O' Mine'.

DOE employs shock tactics for new driving safety film

DOE employs shock tactics for new driving safety film

Share this article

Northern Ireland’s Department of the Environment (DOE) is using the shock tactics to drive home the message that 28 children have died in accidents caused by speeding cars since 2000.

The film ends with a "shame on you" message and a chilling shot of an empty classroom.

Brand: DOE

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^