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888poker reviews relationship with brand ambassador Luis Suarez after alleged bite

Gambling website 888poker.com has revealed it is reviewing its relationship with Luis Suárez only a month after signing him as brand ambassador, after he allegedly bit Italian player Giorgio Chiellini.

Suarez at the 888poker press conference

Suarez at the 888poker press conference

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The brand has tweeted "it will not tolerate unsporting behavior [sic]" and said it will review its relationship with the Uruguayan football star after his actions in last night’s World Cup match against Italy.

888poker signed up Suarez, who it claims is a keen poker enthusiast, in May as part of a "global endorsement contract".

In the release announcing the deal, it said the player’s "professional achievements to date have been nothing short of extraordinary".

Activity involving Suarez has included a YouTube video interviewing the player after his two goals against England helped eliminate the team from the World Cup.

888poker signed up Suarez last month despite the player having a questionable disciplinary record and a previous ban for biting Chelsea defender Branislav Ivanovic when playing for Liverpool in April 2013.

Fifa, the organising body of the World Cup, has already announced it is investigating Suarez’s alleged biting of Chiellini. 

This article was first published on marketingmagazine.co.uk

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