Additional Information


Content

M&C Saatchi scoops shopping launch task

Doddle, the click-and-collect service for online shopping, has hired M&C Saatchi Group to handle the creative and PR account ahead of its national launch.

Waterloo: Doddle launch

Waterloo: Doddle launch

Share this article

To support the launch of 300 locations in stations and shopping centres across the country, M&C Saatchi will develop above-the-line ac­tivity, manage Doddle’s social media and online community management and create experiential campaigns.

Tim Robinson, the chief executive of Doddle, said: "Our research shows that con­sumers and retailers remain frustrated with the problems of delivering and returning goods purchased online.

"Doddle will make it quick, easy and convenient. We are an ambitious company with big plans. That’s why we appointed M&C Saatchi."

The shops will enable people to pick up and return purchases from online retailers such as Amazon and have flexible opening times.

Tim Duffy, the group chairman of M&C Saatchi UK, said: "It’s not every day you have the opportunity to build a new brand from scratch. We look forward to creating a famous brand, using all our skills across all our disciplines."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

Back to top ^