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Mercedes and Samsung get Kiefer Sutherland-treatment for 24 ad break

Procter & Gamble, Mercedes and Samsung are among the brands taking part in a special '24'-themed ad break timed to coincide with the final episode of the latest series this evening.

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The ad break will air at 9.10pm on Sky1. Sky has licensed the '24' clock, which counts down the 24 hours of a single day through each series, as well as sound effects from Twentieth Century Fox Consumer Products for the break.

Alongside P&G, Mercedes and Samsung, there will be ads from Fox Home Entertainment and Go Pro as well as a 24-style promo for the Sky1 show 'A League of Their Own'. MMMulitply re-cut the ads in the 24 format.

John Litster, the managing director at Sky Media, said: "The finale of '24: Live Another Day' has given us a fantastic opportunity to create a bespoke, creative and exciting ad break for Sky customers.

"Taking our inspiration from the series, we wanted to give Sky 1 HD viewers the opportunity to enjoy adverts for familiar, household-name brands in a distinctive 24 style. We look forward to seeing the reaction from fans of the show."

Sky previously created a themed break, featuring ads from the 1960s, for the launch of the fifth series of 'Mad Men' on Sky Atlantic in 2012.

A spokesman for Sky was unable to provide the video of the ads as it only has the rights for the TV broadcast.

This article was first published on campaignlive.co.uk

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