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Stella Artois presents The Sandman, the man behind the cruellest golf bunkers

"The finest traps on Earth are utterly beautiful, and yet, completely deceiving," a voiceover says, against the image of fly being squished to death by a venus fly trap.

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"For him, their failure is his triumph," it continues, as the perfect sand bunker is carefully trimmed and raked, ready for The Sandman to prevail at this year's Open Championship.

Brand: Stella Artois

Agency: Mother London

This article was first published on marketingmagazine.co.uk

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