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Apple's MacBook Air 'Stickers' TV spot celebrates love and customisation

'Breaking Bad's Walter White, Wonder Woman, Snow White, Space Invaders, Homer Simpson, Saturn, Hello Kitty and Pac-Man are among the myriad pop-culture references flashed briefly before the eyes of viewers in a frantic ad for Apple.

Apple ad: Walter White is one of the many images used to customise consumers' MacBooks

Apple ad: Walter White is one of the many images used to customise consumers' MacBooks

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The various characters and concepts are depicted using a variety of real-life stickers applied to the aluminium casings of MacBook Air laptops, often using the white Apple logo at its centre as part of the illustration. Each image is shown for a fraction of a second, before the film moves on to the next, in stop-motion style.

The hypnotic montage is punctuated aptly by the syncopated electronica of Scottish musician Hudson Mohawke.

"The notebook people love," states the endline of the 30-second spot.

Client: Apple

Brand: MacBook Air

This article was first published on marketingmagazine.co.uk

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