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Top 10 ads of the week: Confused.com's million pound giveaway bests Lynx, M&S, BT

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Confused.com: most-recalled ad

Confused.com: most-recalled ad

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Confused.com's Brian the Robot is touring the UK to give £1 million to a lucky consumer in this week's most-recalled ad.

The ad bests spots from big names like Lynx, Marks & Spencer and BT Broadband. JML's footcare product, the PediSpin, is also featured in the chart.

Brand: Confused.com

Agency/TV Buyer: Publicis/PHD

Recall: 48%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 34%

Brand: Marks & Spencer

Agency/TV Buyer: RKCR/Y&R/Walker Media

Recall: 33%

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 32%

Brand: JML PediSpin

Agency/TV Buyer: In-house/All Response Media

Recall: 30%

Brand: Comfort Creations

Agency/TV Buyer: Mindshare

Recall: 30%

Brand: McVities

Agency/TV Buyer: Publicis/MEC

Recall: 29%

Brand: Lynx

Agency/TV Buyer: BBH/Mindshare

Recall: 28%

Brand: BT Broadband

Agency/TV Buyer: Abbot Mead Vickers BBDO/Maxus

Recall: 28%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 28%


Adwatch research was conducted from 17 to 21 July 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

This article was first published on marketingmagazine.co.uk

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