Additional Information


Content

Lund gets brief to unite McCann UK

Mark Lund will be tasked with turning McCann Worldgroup's UK agencies into a seamless offering when he joins as its chief executive in October.

Lund: new chief executive will be charged with integrating McCann Worldgroup’s UK agencies

Lund: new chief executive will be charged with integrating McCann Worldgroup’s UK agencies

Share this article

Lund will be responsible for all of McCann Worldgroup’s UK agencies, including Weber Shandwick, MRM and Momentum.

Zaid Al-Zaidy, the chief executive of McCann London, will report to Lund.

In his new role, Lund will report to Luca Lindner, the president of McCann World­group, and Harris Diamond, its chairman and chief executive. Diamond said: "We expect Mark to integrate the businesses much more than they already are. Clients want a marketing partner who can bring all these resources together. Given all the platforms, they want a single idea that can be exploited."

Diamond said he discussed the possibility of introducing the UK group chief executive role with Chris Macdonald last summer after the former McCann London chief executive moved to the New York office as its president.

Lund, who is leaving Now, the agency he co-founded in 2011, said that he did not yet know if changing McCann Worldgroup’s UK structure would be required.

He said: "My overall brief is to bring the businesses closer together and make them more effective in the way they work together, as they’re already effective as individuals."

Lund was previously the chief executive of COI and, before that, DLKW Lowe – another shop he co-founded.

Asked why he decided to join McCann, Lund said he had grown tired of running a start-up and had left Now in such a position that his job could be done by younger people.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Search beyond the ordinary External website

by Greg Taylor, 18/12/2014

 

A Lidl surprise External website

by Greg Taylor, 17/12/2014

 

Back to top ^