Additional Information


Content

Govt finalises £140m media buying shortlist

Omnicom Media Group is among those shortlisted for the Government's £140 million media buying business, currently handled by WPP's dedicated agency M4C.

Change4Life: Govt campaign

Change4Life: Govt campaign

Share this article

Omnicom joins a shortlist that includes M4C, which won the business in 2010, Dentsu Aegis Media and ZenithOptimedia. The result is tabled for the first week of September.  

Meanwhile, Havas Media has pulled out of the pitch amid suggestions it lost faith in the process after a frustrating experience in the Government’s planning review.

The media buying account includes all government media campaigns, both domestically for bodies such as Public Health England and the armed forces, and abroad for VisitBritain. 

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

Back to top ^