Additional Information


Content

Amazon defends innovations after Q2 loss

Amazon boss Jeff Bezos has defended the company's second quarter financial results, with the firm posting a $126m (£74m) year-on-year loss, citing the brand's investment in customer innovations.

Amazon Prime Air: the drone delivery device

Amazon Prime Air: the drone delivery device

Share this article

Amazon’s shift from pure ecommerce to digital content and devices saw total operating expenses rise 24% to $19.4bn (£11.4bn), compared to revenues of $19.3bn, up 23% on the same period in 2013. Marketing expenditure in the quarter increased 40% year on year to $943m (£555m).

Investors responded negatively in the hours after the results were made public, with Amazon’s share price tumbling by 10%.

Bezos, the Amazon founder and chief executive, said: "We continue working hard on making the Amazon customer experience better and better."

He listed innovations such as Sunday delivery to US customers, the Prime Music streaming service, the creation of original TV content and the launch of its new Fire smartphone, which begins reaching US customers this week.

Earlier this month, details of Amazon’s forthcoming Kindle Unlimited subscription service were leaked. According to reports, for $9.99 (£5.80) a month, Kindle users will be able to download an unlimited number of e-books and audio books.

Amazon also recently revealed it had requested permission from the US Federal Aviation Administration (FAA) to begin testing its Prime Air service using drones to deliver packages to customers in 30 minutes or less.

jcdecauxec1

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^