Additional Information


Content

Wildlife charity creates film inspired by 'the cats of the internet'

Care for the Wild, the wildlife charity, has brought together some of the "cats of the internet" for a new online film to raise money for endangered lions and tigers.

of

Share this article

The film, created by JWT London, features animated cats performing their own take on Band Aid’s ‘Do they know it’s Christmas’, which raised money for famine relief in Africa in the 1980s.

People will be able to buy the cat song, initially through Bandcamp and then through iTunes.

All the money raised will go to Care for the Wild.

Care for the Wild will expand the campaign through PR and social media activity, using the hashtag #CatAid.

Philip Mansbridge, the chief executive of Care for the Wild, said: "JWT have been the perfect partner in this project, having worked tirelessly to produce content that is playful and engaging.

"The campaign pushes the feeling of collaboration to make a change – which we love."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Back to top ^