Additional Information


Content

Asda fashion label George hopes to 'unlock' tech potential with first hackathon

Asda has hooked up with Wired magazine publisher Condé Nast to conduct its first hackathon, with the aim of conceiving an idea for fashion label George that can be developed into a piece of consumer technology.

George: brand aims to develop a piece of consumer tech

George: brand aims to develop a piece of consumer tech

Share this article

George and Wired Consulting’s collaboration will feature 20 software and web developers congregating in London to "hack" and analyse data from George’s API (application programming interface) over the course of two days from tomorrow.

Asda and Condé Nast said the team would work towards developing a "non-transactional customer-focused product or service, mobile app, web service, widget or website."

At the end of the two days, ideas and prototypes will be presented to a panel of judges, who will select their favourite, which will be brought to market.

Glyn Williams, Asda’s senior director of online marketing, said: "This is an exciting opportunity for us and a first step in engaging the development community.

"George has evolved over the years to become a well-recognised fashion brand and it’s our hope that this event will help the developers create new and innovative ways of showcasing that brand. We’re excited about the potential output of this event and what it might unlock for us in the future."

Rupert Turnbull, Wired’s publisher, added: "Wired Consulting is delighted to work with George at Asda, with a view to providing a new and innovative shopping experience or solution for customers visiting the George website.

"A hackathon can innovate and disrupt an organisation in the most positive way, helping to future-proof it with a ‘build it quick to prove it works’ mentality."

The hackathon will take place at the Condé Nast College of Fashion & Design in London.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^