Additional Information


Content

Pernod Ricard set to replace CMO Martin Riley

Pernod Ricard CMO Martin Riley will retire in December, with the drinks company set to replace him with current South Africa managing director Conor McQuaid.

Martin Riley: to be succeeded as CMO at Pernod Ricard by Conor McQuaid

Martin Riley: to be succeeded as CMO at Pernod Ricard by Conor McQuaid

Share this article

Pernod Ricard confirmed Riley's retirement to Marketing, but gave no further detail. 

To prep him for the role, McQuaid has been provisionally appointed vice-president of marketing for the group.

McQuaid will help oversee Pernod Ricard's cost-cutting scheme, Project Allegro, which will involve merging the drinks company's marketing and commercial development arms. He will report to Thierry Billot, managing director for brands, and will work closely with Riley until the latter's departure.

The reshuffle was revealed as Pernod Ricard's full-year results for 2013 were announced, with the French company recording a 13% net profit drop to €1.02bn. Full-year sales fell 7% to €7.95bn, driven by a decline in sales in China.

Chief executive officer Pierre Pringuet pointed to an environment that was "more difficult than expected" and promised to save €150m in costs over the next three years, helped by the restructuring project and redundancies.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^