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Top 10 ads of the week: Confused.com's Brian the robot takes centre stage

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Confused.com: most-recalled ad

Confused.com: most-recalled ad

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Confused.com's Brian the robot campaign was the most-recalled ad by consumers  this week with an ad showing the brand's character helping to promote its £1m prize competition.

Brand: Confused.com

Agency/TV Buyer: Publicis/PHD

Recall: 66%

Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 58%

Brand: Trivago

Agency/TV Buyer: In-house/MediaCom Scotland

Recall: 35%

Brand: Moneysupermarket.com

Agency/TV Buyer: IMother London/MediaCom

Recall: 47%

Brand: Walkers

Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK

Recall: 47%

Brand: Freeview

Agency/TV Buyer: Leo Burnett/MEC

Recall: 37%

Brand:  Marks & Spencer

Agency/TV Buyer: RKCR/Y&R/Walker Media

Recall: 30%

Brand: Enterprise Rent-A-Car

Agency/TV Buyer: Dare/PHD

Recall: 29%

Brand:  Plusnet

Agency/TV Buyer: Karmarama/Maxus

Recall: 27%

Brand: BT

Agency/TV Buyer: Abbot Mead Vickers BBDO/Maxus

Recall: 27%

 


Adwatch research was conducted from 28 August - 1 September 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

This article was first published on marketingmagazine.co.uk

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