Additional Information


Content

Sky hands digital remit to marketing chief Stephen van Rooyen

Sky's Stephen van Rooyen has become chief marketing and digital officer, tasked with co-ordinating the company's digital media activities.

Sky: Stephen van Rooyen becomes chief marketing and digital officer

Sky: Stephen van Rooyen becomes chief marketing and digital officer

Share this article

The change has van Rooyen updating his job title from managing director for sales, marketing and brand.

A Sky spokesman told Marketing that the new role would involve looking at the company's digital media activities as a whole.

It is understood that the update is not a major one, since van Rooyen already oversaw core digital products such as Sky Go and Now TV in his former role.

He will now examine Sky's online activities for on overarching view on how to market the brand's services across its many sites and platforms. Other new duties include responsibility for Sky's data analytics arm, Sky IQ, but van Rooyen's expanded role otherwise remains much the same.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^