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Online shopping marketing


Argos releases second ad in its latest strategy

Argos is releasing the second ad in its "get set go Argos" campaign. makes Scottish Referendum marketing "blunder" has been left embarrassed this morning after sending out an email to its customer base announcing it had launched in a "new country" with special offers on "Saltire-inspired" products. launches brand campaign, the online retailer, sets out its stall as a brand in a quirky new TV campaign.


Phones4u goes into administration

The retailer, which is owned by private equity firm BC Partners went into administration on Sunday night and is to close its stores with immediate effect.


Amazon plots future as key player in online ads

The online retailer's future could be as a media owner after its purchase of the gaming channel Twitch. By David Benady.


Ikea's lawyers show that overly protecting a brand can be bad for business

One of the things I liked about being a planner was seeing inside businesses - and that almost universal realisation that what everyone thought they were good at wasn't the real key to their success. What Nike is really good at is procurement. What H...


Retargeting in a multi-device world: Three or more devices increase conversion rate by 18%

We live in a world of many screens, 90% of us will use two or more screens today to browse the internet and nearly 70% of us will buy something by first browsing on one device and then purchasing on another.


Lucky Generals wins ad account

Lucky Generals have won the advertising account for the online fashion retailer, following a three-way pitch process.


Amazon's Fire phone could help win over the high street

With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins


Notonthehighstreet kicks off digital pitch, the online marketplace, has called a pitch for its digital media planning and buying business.


Ocado seeks agency for advertising brief

Ocado, the online supermarket, has shortlisted advertising agencies ahead of a pitch.


Game Group hands European advertising to 101

Game Group, the video games retailer, has appointed 101 to handle its advertising across Europe.


Etsy hires Goodstuff and Big Al's ahead of first TV push

Etsy, the online marketplace for handmade and vintage goods, has hired Goodstuff Communications and Big Al's Creative Emporium to its UK media and advertising accounts respectively.


Brands are being damaged by online data disconnection

While the majority of brands and retailers have taken steps to optimise the cross-channel consumer experience, the same cannot be said for operational silos that exist within these channels.


MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff. appoints the Red Brick Road, the comparison site, has awarded The Red Brick Road its creative account following a three-month competitive pitch.


The shopping journey does not always start in store

The UK is a brand bazaar with overseas visitors coming here in huge numbers to take advantage of tax-free shopping opportunities and buy goods from the likes of Burberry and Barbour, which even at full price are typically 30 per cent cheaper than bac...


Connected Campaign of the month: Marks & Spencer

The retailer put social media at the heart of its festive campaign to both draw in and then re-engage with customers.


Has Facebook lost its cool?

As the social media network prepares to celebrate ten years, Arif Durrani asks if an ageing user base spells trouble.


UK leads world's ecommerce exports as fashion brands travel well

The UK is the world's leading ecommerce exporter with a trade surplus of £720 million in 2013, according to a new study.


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The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014


Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014


Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014


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