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Online shopping marketing

 

Ebuyer.com in £3m sponsorship deal with Dave

Ebuyer.com, the online electronics retailer, has launched its first major TV sponsorship campaign with Dave, the UKTV Freeview channel, in a £2.8 million deal.

 

EBay unveils online Christmas ad

EBay, the internet auction site, has released its Christmas campaign, which features an online video that attempts to describe how it feels to receive a gift.

 

EBay appoints Naked for European social media

EBay has appointed Naked Communications to handle its social media and content across Europe.

 

Farfetch appoints Droga5 for global account

Droga5 has won the luxury online retailer Farfetch's global advertising account.

 

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 

Clarks and Partners Andrews Aldridge come out on top in Big Bus Challenge - view finalists' work here

Clarks' in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.

 

Littlewoods launches pantomime-themed Christmas ad

Littlewoods, the online retailer, will launch a pantomime-themed Christmas ad tomorrow night, following a week long teaser.

 

Currys PC World launches light-hearted 'dating' ads

Currys PC World has created a series of humorous online ads to back its Christmas campaign.

 

Argos releases second ad in its latest strategy

Argos is releasing the second ad in its "get set go Argos" campaign.

 

Made.com makes Scottish Referendum marketing "blunder"

Made.com has been left embarrassed this morning after sending out an email to its customer base announcing it had launched in a "new country" with special offers on "Saltire-inspired" products.

 

Notonthehighstreet.com launches brand campaign

Notonthehighstreet.com, the online retailer, sets out its stall as a brand in a quirky new TV campaign.

 

Phones4u goes into administration

The retailer, which is owned by private equity firm BC Partners went into administration on Sunday night and is to close its stores with immediate effect.

 

Amazon plots future as key player in online ads

The online retailer's future could be as a media owner after its purchase of the gaming channel Twitch. By David Benady.

 

Ikea's lawyers show that overly protecting a brand can be bad for business

One of the things I liked about being a planner was seeing inside businesses - and that almost universal realisation that what everyone thought they were good at wasn't the real key to their success. What Nike is really good at is procurement. What H...

 

Retargeting in a multi-device world: Three or more devices increase conversion rate by 18%

We live in a world of many screens, 90% of us will use two or more screens today to browse the internet and nearly 70% of us will buy something by first browsing on one device and then purchasing on another.

 

Lucky Generals wins Secretsales.com ad account

Lucky Generals have won the advertising account for the online fashion retailer Secretsales.com, following a three-way pitch process.

 

Amazon's Fire phone could help win over the high street

With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins

 

Notonthehighstreet kicks off digital pitch

Notonthehighstreet.com, the online marketplace, has called a pitch for its digital media planning and buying business.

 

Ocado seeks agency for advertising brief

Ocado, the online supermarket, has shortlisted advertising agencies ahead of a pitch.

 

Game Group hands European advertising to 101

Game Group, the video games retailer, has appointed 101 to handle its advertising across Europe.

 
 

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