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Online shopping marketing

 

Farfetch appoints Droga5 for global account

Droga5 has won the luxury online retailer Farfetch's global advertising account.

 

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 

Clarks and Partners Andrews Aldridge come out on top in Big Bus Challenge - view finalists' work here

Clarks' in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.

 

Littlewoods launches pantomime-themed Christmas ad

Littlewoods, the online retailer, will launch a pantomime-themed Christmas ad tomorrow night, following a week long teaser.

 

Currys PC World launches light-hearted 'dating' ads

Currys PC World has created a series of humorous online ads to back its Christmas campaign.

 

Argos releases second ad in its latest strategy

Argos is releasing the second ad in its "get set go Argos" campaign.

 

Made.com makes Scottish Referendum marketing "blunder"

Made.com has been left embarrassed this morning after sending out an email to its customer base announcing it had launched in a "new country" with special offers on "Saltire-inspired" products.

 

Notonthehighstreet.com launches brand campaign

Notonthehighstreet.com, the online retailer, sets out its stall as a brand in a quirky new TV campaign.

 

Phones4u goes into administration

The retailer, which is owned by private equity firm BC Partners went into administration on Sunday night and is to close its stores with immediate effect.

 

Amazon plots future as key player in online ads

The online retailer's future could be as a media owner after its purchase of the gaming channel Twitch. By David Benady.

 

Ikea's lawyers show that overly protecting a brand can be bad for business

One of the things I liked about being a planner was seeing inside businesses - and that almost universal realisation that what everyone thought they were good at wasn't the real key to their success. What Nike is really good at is procurement. What H...

 

Retargeting in a multi-device world: Three or more devices increase conversion rate by 18%

We live in a world of many screens, 90% of us will use two or more screens today to browse the internet and nearly 70% of us will buy something by first browsing on one device and then purchasing on another.

 

Lucky Generals wins Secretsales.com ad account

Lucky Generals have won the advertising account for the online fashion retailer Secretsales.com, following a three-way pitch process.

 

Amazon's Fire phone could help win over the high street

With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins

 

Notonthehighstreet kicks off digital pitch

Notonthehighstreet.com, the online marketplace, has called a pitch for its digital media planning and buying business.

 

Ocado seeks agency for advertising brief

Ocado, the online supermarket, has shortlisted advertising agencies ahead of a pitch.

 

Game Group hands European advertising to 101

Game Group, the video games retailer, has appointed 101 to handle its advertising across Europe.

 

Etsy hires Goodstuff and Big Al's ahead of first TV push

Etsy, the online marketplace for handmade and vintage goods, has hired Goodstuff Communications and Big Al's Creative Emporium to its UK media and advertising accounts respectively.

 

Brands are being damaged by online data disconnection

While the majority of brands and retailers have taken steps to optimise the cross-channel consumer experience, the same cannot be said for operational silos that exist within these channels.

 

MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.

 
 

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FROM THE BLOGS

The Wall blogs

Mo than a screensaver External website

by Greg Taylor, 24/11/2014

 

What on earth is TV syncing? External website

by Andreas Schroeter, 24/11/2014

 

TT not PC External website

by Ian Moore, 23/11/2014

 

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