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Online shopping marketing

 

Media360: John Lewis marketer Craig Inglis on surprising consumers

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.

 

M&S profits drop for first time in three years

Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around £500m across the next three years.

 

Clinton-owned Birthdays brand to disappear from high street

Greetings card retailer Birthdays will disappear from the high street amid 350 store closures orchestrated by the administrators of parent company Clinton Cards.

 

OMD retains £10m Shop Direct search business

Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid search strategy and management account following a final shootout against MediaCom.

 

Ikea turns to Pinterest for first Indian-inspired range

Ikea is running a Pinterest and Facebook campaign to draw attention to its first Indian-inspired range, which sources all products from India.

 

MasterCard unveils PayPass digital wallet

MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.

 

Mason holds on to marketing reins at Game amid restructure

Game has retained the marketing director role held by Anna-Marie Mason, despite sweeping cuts to the senior management team in the wake of the computer games retailer's emergence from administration.

 

Sainsbury's enters music download market

Sainsbury's has jumped into the increasingly competitive online music market by launching a music download service to improve its online entertainment offering.

 

Olympic organisers must prepare for huge demand on mobile network, says eBay

EBay has warned Locog about being ready for the "unprecedented demand" that will be placed on mobile networks during the 2012 Games.

 

Argos and Homebase owner posts 60% profit drop

Argos and Homebase are closing more stores as they shift to an increasingly multi-channel offer, after parent company Home Retail Group posted a 60% drop in yearly profits.

 

M&S creates two senior marketing roles to boost fashion

Marks & Spencer is creating two new head of brand roles who will report into brand director Rob Weston, to bolster its general merchandise marketing team.

 

Ocado director warns Olympics will 'bugger up' summer business

Ocado commercial director Jason Gissing has warned the disruption caused by the London Olympics and Diamond Jubilee will 'bugger up' the online retailer's business.

 

BMB wins pitch for notonthehighstreet.com

Notonthehighstreet.com, the online retailer, has hired Beattie McGuinness Bungay to handle its advertising work.

 

Wonderbra to sell direct for first time with online store

Wonderbra has unveiled its first ecommerce site for customers in the UK and Ireland, which will stock the brand's full range.

 

'We have to build better brands and we need a different conversation', admits Tesco chief

Tesco chief executive Philip Clarke has outlined what he wants to change about its marketing, as he likened the brand's recent strategy to "running up a down escalator" and said it had lost focus on the "every little helps" philosophy.

 

Think BR: Looking at shopper marketing through a new lens

Price promotions have become the norm for some brands but it's time for them to embrace change, writes Kerry Bateman, partner and head of shopper marketing, WARL.

 

M&S to revamp stores with £500m investment

Marks & Spencer is investing £500m in rolling out a new store format to the rest of its estate by mid-2013 after a successful trial, as it unveiled a 1.2% increase in first-quarter sales.

 

Mothercare to close more than 100 stores and revamp online presence

Maternity, childrenswear and toys retailer Mothercare is to close 111 stores over three years, with its Early Learning Centre brand taking the biggest hit as the group's UK sales continue to plunge.

 

Shop Direct in push to link print to digital marketing

Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement.

 

Ikea launches 'snap a napper' Facebook competition

Ikea is extending the 'Sleep Like A Princess' positioning used for its beds range with a Facebook competition encouraging customers to upload images of sleeping friends and family.

 
 

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