Online shopping marketing
While the majority of brands and retailers have taken steps to optimise the cross-channel consumer experience, the same cannot be said for operational silos that exist within these channels.
Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.
Broadbandchoices.co.uk, the comparison site, has awarded The Red Brick Road its creative account following a three-month competitive pitch.
The UK is a brand bazaar with overseas visitors coming here in huge numbers to take advantage of tax-free shopping opportunities and buy goods from the likes of Burberry and Barbour, which even at full price are typically 30 per cent cheaper than bac...
The retailer put social media at the heart of its festive campaign to both draw in and then re-engage with customers.
As the social media network prepares to celebrate ten years, Arif Durrani asks if an ageing user base spells trouble.
The UK is the world's leading ecommerce exporter with a trade surplus of £720 million in 2013, according to a new study.
Debenhams, the department store, has appointed digital marketing agency iCrossing as its SEO agency.
The High Street is not dead, it's just changing around the new holy trinity of modern retail - bricks, clicks and touch - says Primesight's commercial director, Chris Forrester.
The old days of painstakingly carving toys out of wood and gifting them to your loved ones at Christmas seem almost alien in today's gadget-driven world.
Marks & Spencer has unveiled its fairytale-inspired Christmas ad, featuring Rosie Huntington-Whitely, David Gandy and Helena Bonham-Carter, on its social media channels and website.
Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.
Tiffany & Co, the luxury jeweller, is hunting for a creative agency to work on its global advertising account.
Amscreen has landed a five year partnership with Tesco to provide dynamic advertising opportunities across the supermarket giant's 450 petrol stations in the UK.
Carphone Warehouse has today launched a six-figure six-month content partnership with Future's technology brands, TechRadar, T3 and Gizmodo UK.
Moneysupermarket.com, the online comparison website, is to debut its latest television ad, "kid in a cake shop", to promote finding better deals online by switching energy suppliers this weekend.
Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.
Notonthehighstreet.com, the online marketplace, has appointed M2M to run its media planning and buying business after a five-way pitch.
Argos has appointed Razorfish to handle its digital work as part of its commitment to be a digitally led company.
Argos is giving Twitter users the chance to name the new character in its "alien family" TV ads.
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