Online shopping marketing
The old days of painstakingly carving toys out of wood and gifting them to your loved ones at Christmas seem almost alien in today's gadget-driven world.
Marks & Spencer has unveiled its fairytale-inspired Christmas ad, featuring Rosie Huntington-Whitely, David Gandy and Helena Bonham-Carter, on its social media channels and website.
Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.
Tiffany & Co, the luxury jeweller, is hunting for a creative agency to work on its global advertising account.
Amscreen has landed a five year partnership with Tesco to provide dynamic advertising opportunities across the supermarket giant's 450 petrol stations in the UK.
Carphone Warehouse has today launched a six-figure six-month content partnership with Future's technology brands, TechRadar, T3 and Gizmodo UK.
Moneysupermarket.com, the online comparison website, is to debut its latest television ad, "kid in a cake shop", to promote finding better deals online by switching energy suppliers this weekend.
Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.
Notonthehighstreet.com, the online marketplace, has appointed M2M to run its media planning and buying business after a five-way pitch.
Argos has appointed Razorfish to handle its digital work as part of its commitment to be a digitally led company.
Argos is giving Twitter users the chance to name the new character in its "alien family" TV ads.
Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.
Scholl, the world's largest foot care brand, owned by Reckitt Benckiser, has appointed LBi to redevelop its websites around the world.
C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.
Play.com, the Jersey-based online retailer, has awarded its creative advertising business to Hometown and its media account to Vizeum, after two four-way pitches.
Maisie McCabe thinks the new ad for Isme starring Carol Vorderman is typical in its sector: "There s the soft lighting, laughing friends, swinging hips and even a joke about getting older. It d be great if these online retailers could try to shake up...
Shop Direct Group has been named as the commercial launch partner of 4oD on Sky in a six-month deal that starts on Saturday.
British computer science graduate Jenny Griffiths is aiming to transform how we shop for clothes online.
Are retailers and brands using the right tactics to get shoppers to spend, asks Danielle Pinnington, managing director, Shoppercentric.
Giving customers a more personal shopping experience could be the key to success for independent retailers, writes Mano Manoharan.
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