Additional Information


Content

Moneysupermarket.com launches energy saving TV spot

Moneysupermarket.com, the online comparison website, is to debut its latest television ad, "kid in a cake shop", to promote finding better deals online by switching energy suppliers this weekend.

Share this article

Mother created the ad, which launches this Sunday (6 October) during Channel 4’s ‘Big Fat Gypsy Wedding’ and focuses on Alice, who needs to save money on her energy bills.

In the ad, Alice is approached by the Monesupermarket.com man who convinces her to switch suppliers to feel as good as a kid in a cake shop.

The ad was directed by Jeff Lowe for production house Biscuit and produced by Kwok Yau.

Kenny Jacobs, the chief marketing officer at Moneysupermarket.com, said: "Energy prices are a big concern for customers at the moment. As the UK’s leading comparison site we were keen to deliver a message around how to save money on energy bills in an authoritative, but entertaining way.

"We explain how in just five minutes, using Moneysupermarket could help customers make significant savings to their household energy bills."

Following its debut, the new ad will be shown in a series of slots including during Channel 4’s ‘Location, Location, Location’ and ‘Jamie's Money Saving Meals’ and ITV's ‘Emmerdale’.

Media planning and buying for the spot was through MediaCom.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^