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Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts"...

 

On the Campaign couch

Understandably, advertisers want to know as much information about people as possible to help target ads. But, in this brave new digital world, that demand is leading to a massive invasion of people s privacy by companies chasing advertising revenue....

 

Forget the Publicis hubris - what matters is the people

The lines of this week's Publicis Groupe press statement announcing some structural fiddling are too close together to read much between them.

 

Voters could decide the fate of Scottish advertising

In case you've been living on the moon for the past six months or so, today marks the day when 5.3 million Scots will decide the fortune of the 300-year-old union - something that millions more of the Scottish diaspora have been denied.

 

Tech viewpoint on invisible technology

We've been working with technology inside the advertising arena for donkey's years, leading to some amazing work. We're fascinated by anything that's new and shiny, and we're constantly looking out for that next new "thing" to jump on and use on an i...

 

Technology has improved our processes, but what about the killer insights?

There are waves of change all around us. The onslaught of new channels, techniques and platforms is overwhelming, and the need for greater technology engagement is no longer an option. It has certainly helped improve marketing returns during a recess...

 

Why have mutual respect when you can have mutual disrespect?

"We often hate each other, but it's the kind of hatred like flint and steel the sparks that come out of it make it worth the while" Penn on his magic partner, Teller. One of the hardest-fought categories in the Media Week Awards judging was Lar...

 

Global viewpoint from the US

The emergence of millennials will soon redefine and reshape the American workforce. Here in the US, millennials will become the majority of the workforce by 2015 and, by 2030, this hyper-connected, tech-savvy generation will account for 75 per cent o...

 

Adland's quest to reclaim content from factory lines

I've spent an awful lot of time this past week talking to writers in the US. It's been one of the most thoroughly depressing things I've done in a long time.

 

Slogans are not enough

Ian Katz, the editor of Newsnight , wrote recently about an impasse in journalism, suggesting a deal to allow politicians to get their point across in traditional media and be less defensive. As the general election approaches, I think politicia...

 

Time has come for the quiet shops to start shouting

Slightly subtler than one of Julian Fellowes' clunky plot twists, the narrative of two of the more interesting start-ups of recent years has changed with the news that both Joint and Lucky Generals had won a place on the Amazon ad roster - with the f...

 

Global viewpoint from Dubai

I should confess that I arrived in Dubai just a few months ago. But, from the moment you arrive, you sense Dubai is a city where entrepreneurs rule and anyone with a vision (and deep pockets) can make things happen. Everything in Dubai is big. From t...

 
 

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