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Seeing red: giving PR teams a real business objective

Speed Communications director John Brown talks client behaviours he can't stand.

 

Global viewpoint from South Africa

On 8 April, South Africans took to the voting polls to celebrate 20 years since this country's first free and fair elections. A lot has changed in that time. A lot hasn't. But what about the advertising industry?

 

On the Campaign couch

I m the chief marketing officer of a Chinese-owned brand, new to the UK. We ve got a great agency, a wonderful relationship and a cutting-edge campaign, but I m worried. The owners are due in the country next month and have asked to visit the agency ...

 

Tech viewpoint on funding start-ups

Two years ago, my agency, London Advertising, was offered a loan facility of £4 million to buy a social media shop to grow our in-house "digital" capability. Being adverse to debt, my business partner and I thought we should do something a tad more c...

 

With all that baggage, Miller should've flown Ryanair

Having been hailed for her "understanding" of advertising on her appointment as the Culture Secretary in 2012, Maria Miller's protracted departure from the post last week showed two other less-welcome qualities that critics often associate with the i...

 

Robots aren't teaming up with art directors - they're too busy writing the news

On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Su...

 

Sorrell sparks a rare talk about the benefits of a more diverse workforce

Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV.

 

POG tripping over red tape in advertising arms race

As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media in...

 

They do exist: brand protection and enhanced creative in mobile

We are a culture of brands: personal brands being built and nurtured through social media, "selfies", and documenting life's every moment. It's become quite personal.

 

Commit to authenticity to elevate your brand and inspire customers

The issue of trustworthy content, and a constant drumbeat of assertions that it must be protected at all costs, is hardly novel territory for the PR industry.

 

Avoid being caught out on camera

Being caught on camera is a fact of life, so it is vital to ensure that organisations behave in the right way.

 

Gmail's unsubscribe link and what it means for marketers

Gmail recently rolled out additional changes to its inbox that could have implications for marketers, including an unsubscribe link next to the sender's details in the head of an email.

 

My biggest gaffe: skating on thin ice with Disney

Sarah McGhie, head of PR at Domino's Pizza, was on thin ice after a mischievous celebrity was caught on camera 'beheading' Mickey Mouse...

 

Agency doctor: gear up for the good times

As the economy starts to recover, shifting your mindset to an abundance mentality will allow you to make the most of opportunities to expand your client portfolio.

 

I didn't get where I am today... without being bold

Hilary Cross, director of external affairs at Macmillan Cancer Support, explains why it is important that she makes a difference.

 
 

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