It may still be weeks until Christmas, but brands are already bombarding us with Christmas ads to make sure we spend our hard-earned cash with them this festive season.
There's no denying it - Christmas is big business. A recent forecast from Deloitte has predicted the UK will spend £40.3bn this Christmas, including £5bn online.
The latest research by online retail specialists Summit has found that slow loading websites will cost UK retailers £8.5 billion in 2013. So, for a retailer turning over £10 million online this could translate to a loss of almost £1 million in reven...
The misunderstanding of data is in danger of giving the industry a bad name.
I used the No 94 bus for ten years, had a driver for ten years and experienced every type of commute in between. Now, I have the best: by riverboat from Bankside to the Trinity Mirror offices in Canary Wharf - 20 minutes that put me in a good mood an...
An agency chief executive writes: Merry Christmas, Jeremy! We're a small agency and getting wind of a big, fat Christmas pitch pumping through the pipeline. I'm going to need all hands on deck. But how do I break the news to my staff without destroyi...
It's nearly Christmas, so time for the traditional positive missive - but, in this instance, I genuinely think it's warranted.
Agency life moves at a ferocious pace. Especially if, like me, you split your time between new business and account management. After focusing on the impact of social media on elections during my politics degree and then spending a year helping start...
This is my last column before the festive season, so here is a handy Future Of Media Christmas Gift Guide. You might like to imagine it as a magazine supplement with lots of cut-out items against a white background, divided into those annoying lifest...
By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.
"This could be the death of this industry," one of the UK's most senior ad executives told me last week.
PLMR (Political Lobbying and Media Relations) founder Kevin Craig recounts his descent into hubris as he climbed the comms ladder.
When many of our major sporting heroes adorn the tabloid pages for all the wrong reasons, adventure is providing fresh territory for brands looking for stories of inspiration and wonder.
The old days of painstakingly carving toys out of wood and gifting them to your loved ones at Christmas seem almost alien in today's gadget-driven world.
Agony uncle and University of Westminster's visiting professor of PR Trevor Morris gives it to you straight.
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