Think BR

Think BR: Weird web culture is bigger than cheap LOLs

There's no magic formula for going viral; you just have to know your audience and be authentic, writes Kate Miltner, lead planner, Jam.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Post-poll lessons to be learnt for public sector PRs

This month's local poll results aren't just of interest to us in terms of who's now in charge, or how we'll help promote their manifesto policies now they're directly feeding our official organisational priorities. It's also worth setting aside the ...

Can advertising change the world?

You might wonder what someone who has spent his days helping to convince people of the excitements of certain brands of afternoon beverages or potato-based snacks has to say about overseas aid. And you'd be right to ask that question.

On the Campaign Couch ... with JB

Q: While things in the industry seem to be picking up, times are still hard and client fees are still being cut back. What's the best way to motivate staff in these austere times?

Jeremy Lee: The biggest pitch of 2012 could be the most intriguing too

Chances are that a few trips to country boltholes have been scrapped this weekend, to be replaced by unpaid overtime, ahead of chemistry meetings with Tesco next week. As UK advertising pitches go, this is the big one.

Claire Beale: Falklands farrago is a test bed for WPP's style

The one thing that everyone at WPP is agreed on is Sir Martin Sorrell's ability to know what's going on around his group of companies, down to the most alarmingly small detail. It's one of his biggest, and perhaps most annoying, strengths as a leader...

Katherine Levy: While shareholders rise up, remember those who deliver

The City is predicting that WPP shareholders will voice discontent with Sir Martin Sorrell's 2011 pay bump to £12.9 million at the group's AGM next month, as the "shareholder spring" takes the FTSE 100 companies by storm.

Danny Rogers: Conscience is vital for PR professionals

The PR profession and public ethics have always been bedfellows; their relationship often uneasy.

Ian Monk: Olympic team is beating the odds

Seventy-seven days to go* and the Olympic razzmatazz builds up despite a cacophony of dissenting noises in the media.

John Woodcock: Coalition woes inspire Miliband

After the local election results underlined just how far the Government has fallen in recent months, this feels like a crossroads for politics in Britain.

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

Paddy Power has been criticised for retweeting a bet query about a footballer having a heart attack.

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

I've always had a love/hate relationship with the National Trust. This is based on extensive experience. Since I could walk, perhaps even before then, I was taken round every stately home, castle and ruin in north-west England and beyond.

Helen Edwards: How Samsung trumped Nokia

The marketing class of the future will learn how Samsung's grasp of technology and consumer desires propelled it to the top

Think BR: Publishing's multi-platform future

Today's PPA conference is a chance for the industry to take stock of where we've come from and make sense of where we're going, writes James Papworth, marketing director, PPA.