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On the Campaign couch

I am 40 years old and have just discovered this amazing world of copywriting. Is it too late for a career change? It s odd that you ve just discovered copywriting because, at exactly the same time, I ve begun to think that copywriting has more or ...

 

Ad business needs more like its rebel with a cause

A recent reunion at my village school was a reminder of how much your earliest years shape you. I once made a stab at a career in advertising, but it finished before it began - me having been stumped by the second question on Young & Rubicam's 1994 g...

 

The first World Cup to go viral - thanks to old and new media convergence

The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.

 

Global viewpoint from Hamburg

What does the word independent mean to you? For years, I grew in the fertile environment of London's digital agencies, so I can't read the word without seeing the smiles of suddenly rich agency founders as they hand the keys for their funky empire to...

 

From start-up to corporate beast: the task facing Lund

I had lunch the other day with a former big-agency CEO who went off and did a start-up a couple of years ago.

 

Tech viewpoint on personalisation

It's the most overused word in marketing and advertising in 2014, so let's drill down to what personalisation actually means. According to the Cambridge Dictionary, it is "the process of making something suitable for the needs of a particular person"...

 

Take a lead from Carat and recharge your batteries over the summer holidays

School's out for the summer - and so too, for once, is the sunshine. As teachers across the country pick themselves up and begin the healing process, spurred on no doubt by the promise that Michael Gove will not be returning to class in September, th...

 

'One-night stand' or 'secret affair'?

News broke last week that Air New Zealand is withdrawing its safety video after thousands signed an online petition claiming it was "culturally insensitive". What could possibly be offensive about a set of bikini-clad Sports Illustrated models tel...

 

We are in the business to create and take risks, not to reassure accountants

We in the media seem to have an overriding obsession with being in the assurance business rather than the invention business.

 

On the Campaign couch

I am a 5 9" male and often feel that my height affects how I am treated at work. The advertising industry is very competitive, and I feel that taller people have a large advantage. Do you agree and what are your thoughts on this? I ve never been an...

 

Global viewpoint from Italy

We are sick of old. Especially when old means bureaucracy and needless complexity. In Italy, we have the youngest prime minister in our history and he is riding this newfound sentiment to bring a new way of thinking and doing. A sort of "new deal" ba...

 

Another busy week for the men who make us spend

All good stories need their heroes and villains. The documentary-maker Jacques Peretti was quick to point the finger at the entire advertising industry being the latter in his over-simplistic rant against consumerism, The Men Who Made Us Spend , on ...

 

Tech viewpoint on music start-ups

I find myself in an almost unique position, running a tiny non-profit organisation that interacts with large companies and tiny start-ups alike. Unlike our for-profit competition, we re keen to build a network of partners, rather than fleecing our cu...

 

News brands are keen to set the agenda, but it is a time for collaboration

"The NRS in its current form no longer serves newspaper needs." Not my words but those of Bob Hulks, the ex-independent chairman of the Newspaper Publishers Association Review Group, speaking at the Media Research Group conference back in 1998.

 

Can the creative/media schism ever be fixed?

I sat through a presentation from a big, bright media agency the other day.

 
 

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