Think BR

Polly Cziok: Comms lessons from the Olympic Park

I'm using my column this month to tell a story. It's a story of determination, of keeping a dream alive, and ultimately, of success.

UK football needs brand Beckham

David Beckham transcends all forms of society, from football fans of all teams and nations to mums and dads, royalty, politicians and the serving military.

Do we need a ban on junk food ads?

Obesity is a serious issue; child obesity even more so. There is no debating the fact this is a problem which needs addressing head-on.

What marketers can learn from Generation Y

Paid internships are a great way to inject the wisdom of digital natives into a business, writes Tokunbo Ajasa-Oluwa, head of GoThinkBig.

A total eclipse of the media rationale?

Britain's Eurovision dreams have been dashed again. No great surprise that Bonnie Tyler's song came 19th out of 26. That won't have caused a total eclipse of the national heart.

On the Campaign couch

What do you make of the latest pressure group, Leave Our Kids Alone, which wrote to The Daily Telegraph calling to ban ads aimed at children under 11 years old? Oh dear. When suggestions such as this are so manifestly well-intentioned, you voice y...

A view from the bottom

Every week, the O2 account team starts with a vow to steer clear of the VCCP biscuit cupboard in favour of the fruit bowl.

Some skills will always be needed, no matter how much the world changes

The first agency I worked in, there were no computers. And now there are planning directors who don't remember a working life without iPhones.

A view from the top

I meet my colleague Dan Brooke at Horseferry Road at 9am and then cycle to Newhaven as part of our training for a charity ride to Paris next month.

When it comes to pitches, agencies aren't asking for love - they want honesty

Peter Bogdanovich tells a story, recently cited in The New Yorker, about receiving a phone call from Cary Grant. The actor chastises his protégé for banging on about his relationship with Cybill Shepherd.

Why 'ad agencies' could be on brink of extinction

This week, a CEO confided in me: "It's weird how both 'advertising' and 'PR' have become limited, old-fashioned and dirty words." And to this we could add "direct" and "billings" - all terms that have dominated the pages of this title for decades.

Shirking tax and pats on backs can stain any brand

As exercises in cynical media manipulation go, the announcement that Channel 4 had organised a long-term tie-up with Cancer Research UK seemed to be among the most brazen.

Nixon stuck the boot into PR's reputation

If you want to blame someone for the fairly dreadful reputation the PR profession has been saddled with, blame Richard Nixon.

Arif Durrani: Google needs to change its approach to HMRC

Google is in trouble with HM Revenue and Customs and it could get ugly unless the internet giant starts to change the conversation.

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