Think BR

Russell Davies: It's time to educate your clients to the reality of 3D printing

One day you'll sit your grandchild on your knee and they'll ask you when you realised 3D printing was going to change the world.

Helen Edwards: Who takes responsibility for a brand's past mistakes?

The International Olympic Committee's draconian policy toward corporate branding in Olympic venues has not saved it from the taint of a controversial brand.

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

England cricket sponsor Brit Insurance is axing its marketing team and outsourcing the function.

Editor's comment: Welcome - TV's refuseniks are a breed apart

Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand.

Think BR: Facebook - Growing up is hard to do

With Facebook revenues accelerating past $4bn a year and a projected stock market value of $100bn, Bob Willott asks whether the phenomenon is here to stay.

Alex Aiken: Why your local council might be kicking you in the teeth this year

The Government has set councils a little reputation test for 2012. They have been offered a one-off payment to freeze council tax. Surely a no-brainer to accept?

George Eustice: Bailed-out banks are a liability

There are few things more frustrating for a political leader than to be caught in the middle of a political storm and held responsible for decisions over which they have limited control.

Anthony Hilton: Web culture leads to lazy journalism

I was reminiscing with someone who for years has been one of the leaders in investigative financial journalism, when he caused a surprise by saying how much easier the job had become. These days, he said, so few journalists have the time or the incli...

On the Campaign Couch ... with JB

Q: I'm a group director at a media owner and the other day an agency sent my team an urgent pitch request that was to "bike over a media first by end of play".

CREATIVE STRATEGY: Flaming Ferraris all round for Honda's 80s tribute

Ad agencies have always had a penchant for ripping off films, whether Hollywood blockbusters or student projects.

Editor's Comment: Welcome - Cameron's broadside merely a smokescreen

Misdirection: the trick magicians employ to make us believe that the elephant we have just seen on stage has vanished into thin air.

What marketers can learn from Barbie

What Barbie boasts in beauty, she lacks in social responsibility. If the campaign for a bald version of the doll tells us anything, writes Nicola Clark, it is that marketers cannot hide from consumer feedback.

Should cosmetic surgery clinics use standard marketing techniques? The Marketing Society Forum

Companies have been slammed for using tools such as two-for-one deals and Christmas vouchers.

Helen Edwards: Knowing when to ignore trend predictions

Every marketer needs to learn how to differentiate between the trends that gain highest prominence and those that really matter.

Mind the generation gap

Nicola Clark looks at the growing generation gap in the industry and asks whether marketers are at risk of falling behind the curve when it comes to reaching potentially lucrative younger audiences.

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