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There are no shortcuts to advertising excellence

We were surprised at the timing of the independent ISBA review of the agency community, and wonder if it helps or hinders the dialogue we are already engaged in. It has been no secret that we have spent the past 18 months inclusively debating how c...

 

On the Campaign couch

Andrew Ingram writes: In a recent writing workshop, we were discussing the front-page content of a PR company s website. It was about 200 words long and rather vague, talking about outcomes, delivering change, 360-degree reputation management and 24...

 

Global viewpoint from Hong Kong

Once home to fishermen and farmers, modern Hong Kong is a teeming, commercially vibrant metropolis where Chinese and Western influences fuse. It is a small place and the people are very sensitive to new trends. In the past decade, Hong Kong has had t...

 

Technology cannot win the battle for hearts and minds

I was struck by a comment on Radio 4's Hidden Histories Of The Information Age: "The weakness of modern strategy is that it is too reliant on technology - the triumph of accuracy of outputs with no impact on outcomes."

 

Agency rivalries and one big Omnicom superstore

There are only two things most agencies want to talk about at the moment.

 

As the business changes, know what you stand for

Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission.

 

Tech viewpoint on UX versus marketing

More than three-quarters of agencies identify user experience as the biggest shortfall client-side. One explanation is that UX is still evolving. Another is that UX and marketing have fundamental values directly opposed to one another. The primary ...

 

Tech viewpoint on mobile post-production

Marketing is in a golden age of content creation. Apps are smarter, devices are more powerful and people have unlocked their dormant storytelling capabilities through a world littered with creative platforms. We re moving into the era of polished c...

 

Global viewpoint from Singapore

A major global commercial hub, Singapore is at the forefront of technological innovation yet steeped in a history of conservatism, presenting an interesting dichotomy for media strategy. Having attributed the country s financial success over the pa...

 

On the Campaign couch

At the recent Account Planning Group conference, one of the speakers said agencies should improve their clients products rather than spend their time trying to differentiate parity products to consumers. Is this the end of marketing as we know it? ...

 

Not doing evil doesn't mean we can't have some fun

When I was growing up, my grandmother once said to me: "Helen, don t be a goody two-shoes in life be a goody one-shoe." What she meant was: try to do the right thing, but don t strive to be so perfect that you become uptight, humourless and dull. ...

 

Why marketers get the agencies they deserve

This time last year, I was editing Campaign's sister brand Marketing and we did a little private survey of what clients thought of their agencies.

 
 

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FROM THE BLOGS

The Wall blogs

Screenshaver External website

by Greg Taylor, 24/11/2014

 

What on earth is TV syncing? External website

by Andreas Schroeter, 24/11/2014

 

TT not PC External website

by Ian Moore, 23/11/2014

 

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