PR agencies, media agencies, digital agencies and creative agencies of all shapes are sizes are queuing round the block to talk up their content capability. Us included.
Denise Kaufmann, CEO of Ketchum UK, explains how she got to the top.
In my experience of management, the more senior alpha males become in an agency, the more they are attracted to making decisions based on gut instinct.
Is there a correlation between the volume of a person s utterances, whether verbally or in writing, and their business or social success? If there is, it s an inverse one. Once upon a time, when people smoked, and some people even smoked pipes, pi...
The incredible size of the industry's heart was evident last week at the charity fundraiser and evening of celebration of the life of Nick Milligan.
I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certai...
Sweden or, more accurately, the Nordics, has been in the news recently. The Guardian writer Michael Booth had a bit of a "pop", as you say in the UK. He said of the Swedes: "They don t hate you, they are just terrified of unnecessary human contact....
Eric Ries The Lean Startup has become something of a bible in the tech scene. At the book s core is the principle of releasing a Minimum Viable Product, with minimum input and maximum learning. Release, learn and iterate quickly. Given the tools w...
I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of t...
Having recently sung the praises of traditional TV, albeit an evolved model, it's important to posit an alternative view of filmic communication in 2014.
Over the past couple of weeks, the adrenaline-fuelled Winter Games in Sochi has captured the world's attention. We've seen athletes jump impossible heights on skis, hurtle at great speed on the skeleton and we even got a hit of nostalgia from 1990s f...
A recent survey of travel marketing professionals identified travel guides and advice as the most engaging content for travel consumers.
"That's great, but it won't work in India."
There's nothing an agency needs more than a lying, cheating creative director. That seemed to be the implication from a research report published last week that attempted to link dishonesty and creativity, and found that cheats are more likely to com...
With the ever-increasing importance of branded content, earned media, sponsored editorial, forums and the first-hand opinions of ordinary punters through social media, where does that leave poor old upfront, paid-for traditional advertising? Won't it...
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