Orange

Publicis Chemistry picks up Everything Everywhere brief

Everything Everywhere, the umbrella brand for Orange and T-Mobile, has consolidated its estimated £50 million direct marketing business into Publicis Chemistry.

Everything Everywhere calls direct roster review

Everything Everywhere, the umbrella brand for Orange and T-Mobile, is putting its below-the-line creative roster on notice.

HTC calls pan-Euro pitch ahead of product launch

HTC, the smartphone manufacturer, is holding a pitch for a project to launch a new product across Europe.

18 Feet & Rising lands RockCorps business

18 Feet & Rising has won the global advertising account for RockCorps, the initiative that offers rewards of gig tickets in return for time spent working for charities.

O2 plots strategy integration with VCCP

O2 has appointed VCCP to its £15m digital business, in a drive to bring greater consistency to its multi-channel marketing strategy in the face of a likely onslaught from two of its biggest rivals.

Everything Everywhere and Stagecoach trial mobile contactless fares

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains in the UK to enable contactless mobile pa...

Katherine Levy: Data magic is what will bind a client to its media agency

"The media agency is the USB stick of an advertiser's business"; media agencies "help share the pain" for clients; media agency people "really get under the skin of your business".

EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics-themed ad promoting its Thank Yous customer reward scheme.

Orange invests in film ties after sponsorship review

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards.

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Jagermeister

Much loved by rock bands and fans, the herbal liqueur's distinctive bottle reflects its North German heritage.

Sector Insight: betting shops

Gaming machines are improving the odds for growth in a stagnating market.

2012: The year of NFC contactless payments?

Though many retailers and consumers remain sceptical, the rise of NFC technology and contactless pay ments will make wallets and cash obsolete, according to some experts.

We'll call you: Everything Everywhere

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service, and wanted to find out more about trials taking place in Cornwall.

RIM names new CMO to 'sharpen focus'

Research in Motion (RIM), the flagging Canadian maker of BlackBerry, has named Frank Boulben, vice-president of strategy, marketing and sales for US wireless company Lightsquared, as its chief marketing officer.

Adwatch (May 2) Top 20 recall: Florette

The salad has ignored platitudes about provenance and 'passionate farmers'

Hermes

The brand has come a long way from its roots as a saddlery to become a byword for luxury and craftsmanship.

Orange introduces Sylvester Stallone to Inbetweeners' Jay

'Inbetweeners' star James Buckley gatecrashes 'The Expendables 2' in order to introduce Sylvester Stallone and Jason Statham to the world of social media, in Orange's latest Gold Spot cinema campaign.