OTC drugs marketing

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp of the 'Shareholder Spring' revolt against excessive pay at underperforming companies.

Boots revamps pharmacies to reflect specialities

Boots is introducing a new look and feel to all of its pharmacies after a reappraisal of the business following changes to NHS service provision in the UK.

Unilever to mark sustainability efforts through corporate campaign

Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability efforts through its brands, as previously revealed in Marketing magazine.

Panadol to sponsor Keith Lemon's jump to ITV1

Panadol, the GlaxoSmithKline-owned paracetamol-based pain killer, has signed a six-figure deal to sponsor Keith Lemon's forthcoming primetime Saturday night show, 'LemonAid'.

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

Procter & Gamble is to take over London's Vinopolis venue as the centre for its Olympic sponsorship marketing activity, as the wine-tasting attraction's 30 tour guides face redundancy.

Brand Manager of the Week: Lisa Harrison

VMS brand manager, PharmaCare Europe

P&G marketing chief admits it needs to fundamentally shift how it operates

Procter & Gamble (P&G) has admitted that it needs to make "fundamental shifts" in its approach to digital marketing and move spend out of TV advertising into digital channels.

Global Radio strikes first partnership with Anadin

Heart FM has struck an 11-week partnership with Pfizer-owned pain relief brand Anadin in a deal that marks the first tie-up between Global Radio and the brand.

Sector Insight: Vitamins and supplements

Producers are focusing on specific user groups and life stages to overcome a recessionary fall in the total customer base and own-labels' dominance of the sector.

Unilever launches global charity foundation

Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP) to launch The Unilever Foundation and ramp up its CSR credentials.

P&G asks Facebook to 'like' clean water programme

Procter & Gamble (P&G) has launched a Facebook campaign to get consumers to engage with the company's Children's Safe Drinking Water programme (CSDW), promising to deliver one day of clean drinking water for every "like".

Reckitt-Benckiser launches Britain's Greatest cross-brand promotion

Reckitt-Benckiser (RB) has launched a major cross-brand, multimillion-pound marketing campaign in the UK, uniting its brands under the banner of 'Britain's Greatest' to run throughout 2012.

Starcom MediaVest Group scoops $600m global Novartis media

Starcom MediaVest Group has rounded off the year by picking up the $600 million (£384 million) media account for drug giant Novartis from MEC.

Boots rolls out personalised promotions at till

Boots is ramping up its Advantage Card loyalty offer by giving customers personalised promotions at the point of purchase.

P&G picks Olympic athletes for brand ambassadors

Procter & Gamble has named 11 British athletes, who are set to compete in the London 2012 Olympic and Paralympic Games, as brand ambassadors for a range of its products, including Gillette, Olay and Ariel, as part of its tier one sponsorship activity...