OTC drugs marketing
With Unilever reporting its second Sustainable Living Plan this week, Chris Arnold (below), founder of Creative Orchestra and author of 'Ethical Marketing & The New Consumer' examines what progress the FMCG giant is making with its CSR work.
Elizabeth Fagan, marketing director of Boots UK, will explore some of the challenges and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference in June.
Vitabiotics, the multivitamin brand, is to launch its first TV ad campaign this evening, after signing a £2m 12-month partnership with Channel 5.
Boots UK is launching an advertiser-funded radio show on network Real Radio and national station Smooth Radio.
Nike caused a stir this week with an ad campaign featuring its newly signed brand ambassador Rory Mcllroy sparring with Ryder Cup rival Tiger Woods.
Albion has been hired by the online chemist Chemist Direct to handle its brand identity and redevelop its ecommerce platform, Chemistdirect.co.uk.
Initiative has been awarded the media account for over-the-counter healthcare company Omega Pharma in Central and Eastern Europe and the Nordics, incorporating 18 markets.
Arena Media has won the £3m media account for Swiss herbal sweet brand Ricola following a pitch against three other undisclosed agencies.
Boots has fallen foul of the ad watchdog for an online ad that based its claims about a dietary product on a study that focused "inappropriately on obese subjects".
Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.
Morrisons and Boots appear to have avoided the uproar facing Asda over their Christmas ad campaigns, as complaints about their ads trickle in.
Rennie, the indigestion remedy brand, is to target people overindulging in the Christmas period by sponsoring seasonal programming across Channel 4, Film4 and the UKTV network.
Kimberly-Clark, the American personal care corporation, has rolled out an integrated marketing campaign in support of Kleenex Balsam that encourages families to "give a little extra care" this winter.
Time Out London is today launching a six-figure multi-platform media partnership with GlaxoSmithKline consumer healthcare, which links "hidden London" with GSK's behind-the-counter cold and flu relief products.
Boots is dropping its "here come the girls" strategy after five years in favour of a "let's feel good" positioning as it seeks to appeal to a more diverse audience.
Lucozade is calling time on its 20-year sponsorship of the Premier League, as the energy and sports-drink brand looks to shift its strategic focus toward research into nutrition-enhancing products.
Omega Pharma, the over-the-counter healthcare company, is reviewing its estimated £50 million global media planning and buying account.
Reckitt Benckiser (RB) has unveiled a fresh sustainability initiative called "betterbusiness", which aims to create a third of the company's net revenue from sustainable products.
Nathan Homer, Olympics project director at Procter & Gamble (P&G), has claimed the impact of the FMCG giant's sponsorship of London 2012 has been transformational, both within the company and externally.
Reckitt Benckiser (RB) has appointed Mark Pearson as its UK marketing director for healthcare and personal care, replacing Refik Oner.
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