Additional Information


Content

Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.

Seven Seas: owner Merck appoints Arena

Seven Seas: owner Merck appoints Arena

Share this article

Arena will begin working with the pharmaceutical and chemical companies, immediately, focusing on media planning and buying in multiple channels including content.

Arena’s first campaign for Merck Consumer Health is planned to launch in August 2014.

Last year, the company sponsored ITV’s national weather bulletins and created indents to promote various Seven Seas products.

Ashish Bhatt at Merck, director of marketing UK and Ireland, said: "As a portfolio brand we were looking for an agile, flexible and always-on approach, and Arena delivered all three, and much more besides.

"With a proven track record in supporting and promoting rapid growth, Arena will be a trusted partner as we expand existing brands and launch NPDs into the into the UK and Ireland markets."

Seven Seas works with TBWA\Manchester on its creative advertising and the Omnicom agency is not affected by the review.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

TT not PC External website

by Ian Moore, 23/11/2014

 

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Back to top ^