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High street retail marketing
Superdrug owner calls media pitch
AS Watson, the retailer that owns Superdrug and The Perfume Shop, is reviewing its European media planning and buying account, putting the UK incumbent, ZenithOptimedia, on alert.
Wedgwood invokes an idealised English home
The "style conscious woman" is the target of a campaign based on an idealised English home with photography shot by Rebecca Miller at Barlaston Hall, an 18th century manor house on the original Wedgwood Estate.
Phones4U top marketer Trevor Cairns moves agency side
Trevor Cairns, Phones4U's director of marketing, is leaving the company after just six months in the role to join creative agency Love.
House of Fraser hires Tony Holdway for top marketing role
House of Fraser has appointed Wickes marketer Tony Holdway to the newly created role of director of brand.
Go Outdoors TV ad marks bank holiday weekend
Go Outdoors is rolling out its new TV commercial to mark the bank holiday weekend, encouraging consumers to make use of its special offer on camping equipment.
John Lewis mulls entry into mobile phone sector
John Lewis is reportedly weighing up a move into the lucrative mobile phone market as part of its strategy of using trust in the brand to diversify its product range.
Arif Durrani: Amscreen captures our attention outdoor
Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.
Ikea focuses on outdoor range with battle against gnome army
Ikea is pushing its outdoor range with a TV spot featuring a couple battling against a gnome army in the latest stage of its attempt to drive behavioural change.
Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?
The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast your vote.
IKEA fends off an army of gnomes
Spring is a time for sprucing up the garden and an already onerous task is made near-impossible by a group of militant gnomes.
Argos plots 'store of the future' as pressure from Amazon grows
Argos plans to devise a "digital retail store of the future" concept, as it seeks to ward off increasing pressure from Amazon.
M&S chief Bolland backs new marketing approach to deliver growth
Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.
Why the cold war over 'copycat' branding may be set to heat up
The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.
Apple hires Norman Foster's architecture firm to revamp its retail stores
Apple has tasked Norman Foster's architecture company, Foster + Partners, to work on new designs for its much-lauded retail outlets.
Top five most shocking marketing blunders
Ford last week suffered huge embarrassment after a series of animated ads featuring images of scantily bound and gagged women were leaked online.
Costcutter to launch 'independent' own-label ranges
Costcutter is preparing to launch three tiers of own-label ranges encompassing up to 700 products, under an "independent" brand name.
Oxford Street plots brand overhaul in fightback against Westfield
The New West End Company, the marketing body for London's West End, intends to create a consumer-facing brand for Oxford Street to help set it apart from the Westfield shopping centres.
Blockbuster jobs and brand saved after sale to restructuring specialist
Blockbuster has been sold to restructuring specialist Gordon Brothers Europe for an undisclosed sum in a deal that will save 2,000 jobs and 264 stores.
Fortnum & Mason blends tradition and modernity
Perhaps best known for its upmarket food, the quintessential British retailer seeks to strike a balance between tradition and modernity with its new jewellery department.
Which DIY specialist is the most prominent online? Brand barometer
Screwfix is the most prominent, with Wickes in second place.
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