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High street retail marketing

 

Homebase inks three-year Sky IQ deal for customer insight

Homebase has signed a three-year deal with BSkyB's customer intelligence arm Sky IQ.

 

Shop entrances are hot spots for mobile use, says Starcom

Almost a quarter of shoppers use their mobile phones while waiting outside retail destinations, whereas only three per cent use them while looking at products, according to research from Starcom MediaVest Group.

 

DFS pitches direct and data accounts

Furniture retailer DFS is to pitch its direct marketing, data analytics and planning and content strategy accounts through the AAR, with a shortlist currently being drawn up.

 

MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.

 

Wilkinson rebrands to Wilko in TV campaign

Wilkinson, the household goods retailer, has launched a TV campaign featuring ship-proud pirates, to announce its rebrand as Wilko.

 

B&Q releases brand campaign ahead of Easter

B&Q, the home improvement retailer, has released a TV spot that urges people to engage in DIY.

 

Amscreen hopes to replicate TV and online metrics with Audience Assured Advertising

Amscreen has launched Audience Assured Advertising (AAA) across its digital out-of-home network, a metric it hopes will become a new standard in digital out-of-home accountability.

 

CHI retains £55m Argos ad account

CHI & Partners has retained the £55 million Argos advertising account after a head-to-head battle against Now.

 

Haymarket launches Forever Sports magazine

Haymarket Network, the contract publishing arm of Haymarket Media Group, has launched Forever Sports, the biggest new men's magazine to hit the newsstand in a decade.

 

Homebase scraps shipping containers to return to a family

Homebase, the home and garden retailer, has ditched the shipping containers that have featured in its ads for the past two years in favour of showing a family transforming their home and garden.

 

Sofaworks to sponsor Gogglebox as it moves to Friday night

Sofaworks, the sofa retailer previously called CSL, has signed a sponsorship deal for the high-profile TV show 'Gogglebox', ahead of its return in a new Friday night slot on 7 March.

 

B&Q hunts digital shop as part of marketing overhaul

B&Q is on the hunt for a digital agency as part of the marketing overhaul that saw it replace Karmarama with WCRS on its advertising account.

 

The shopping journey does not always start in store

The UK is a brand bazaar with overseas visitors coming here in huge numbers to take advantage of tax-free shopping opportunities and buy goods from the likes of Burberry and Barbour, which even at full price are typically 30 per cent cheaper than bac...

 

Habitat hires Portas to creative account

Habitat, part of Home Retail Group, has hired Portas, the agency founded by Mary Portas, to its creative account.

 

Connected Campaign of the month: Marks & Spencer

The retailer put social media at the heart of its festive campaign to both draw in and then re-engage with customers.

 

The humble bus remains one of the best ways to reach an urban audience

Forget the Year of the Horse - London's mayor, Boris Johnson, this week declared 2014 to be the "Year of the Bus" in the capital. A clear threat in the glamour stakes to Rio's World Cup.

 

Has Facebook lost its cool?

As the social media network prepares to celebrate ten years, Arif Durrani asks if an ageing user base spells trouble.

 

Wilkinson appoints TBWA and MGOMD after contested pitch

Wilkinson, the household goods chain, has appointed TBWA\Manchester to create its 2014 ad campaign and Manning Gottlieb OMD to handle its media planning and buying.

 

UK leads world's ecommerce exports as fashion brands travel well

The UK is the world's leading ecommerce exporter with a trade surplus of £720 million in 2013, according to a new study.

 

Bear and the hare ad sends alarm clock sales soaring at John Lewis

Sales of twin-bell alarm clocks jumped 55 per cent at John Lewis in the week after one was featured in the retailer's Christmas campaign.

 
 

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