High street retail marketing
Homebase, the home and garden retailer, has ditched the shipping containers that have featured in its ads for the past two years in favour of showing a family transforming their home and garden.
Sofaworks, the sofa retailer previously called CSL, has signed a sponsorship deal for the high-profile TV show 'Gogglebox', ahead of its return in a new Friday night slot on 7 March.
B&Q is on the hunt for a digital agency as part of the marketing overhaul that saw it replace Karmarama with WCRS on its advertising account.
The UK is a brand bazaar with overseas visitors coming here in huge numbers to take advantage of tax-free shopping opportunities and buy goods from the likes of Burberry and Barbour, which even at full price are typically 30 per cent cheaper than bac...
Habitat, part of Home Retail Group, has hired Portas, the agency founded by Mary Portas, to its creative account.
The retailer put social media at the heart of its festive campaign to both draw in and then re-engage with customers.
Forget the Year of the Horse - London's mayor, Boris Johnson, this week declared 2014 to be the "Year of the Bus" in the capital. A clear threat in the glamour stakes to Rio's World Cup.
As the social media network prepares to celebrate ten years, Arif Durrani asks if an ageing user base spells trouble.
Wilkinson, the household goods chain, has appointed TBWA\Manchester to create its 2014 ad campaign and Manning Gottlieb OMD to handle its media planning and buying.
The UK is the world's leading ecommerce exporter with a trade surplus of £720 million in 2013, according to a new study.
Sales of twin-bell alarm clocks jumped 55 per cent at John Lewis in the week after one was featured in the retailer's Christmas campaign.
Dixons Retail, the owner of Currys and PC World, has moved its £50 million UK advertising account into Abbott Mead Vickers BBDO from long-standing incumbent M&C Saatchi.
In 2013, Campaign's website received more than two million unique browsers and 7.5 million page views. Here are the news headlines that have been the most popular this year.
B&Q and its ad agency Karmarama have parted company by mutual consent, following management changes at the home improvement retailer.
Cautious and plodding brands are winning the day, according McCann London's annual report into the mood of the UK, which found John Lewis was Britain's favourite brand.
Argos has put its £55 million advertising account, held by CHI & Partners, up for review.
The High Street is not dead, it's just changing around the new holy trinity of modern retail - bricks, clicks and touch - says Primesight's commercial director, Chris Forrester.
Jeremy Lee is greedy for the new Harvey Nichols spot: "Amid all the Christmas schmaltz some of which emanated from this very agency the avarice on display in this ad has an all too realistic feel to it." The work was written by Daniel Fisher, art...
John Lewis has released its Christmas ad online, ahead of its first outing on TV tomorrow night during 'The X Factor'.
ITV viewers got a sneak preview of John Lewis' Christmas ad last night when a teaser aired with the hashtag #sleepingbear, although some viewers believe Coca-Cola was behind the ad.
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