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High street retail marketing

 

Phones4u goes into administration

The retailer, which is owned by private equity firm BC Partners went into administration on Sunday night and is to close its stores with immediate effect.

 

Twitter launches first 'Buy' button

Twitter is teaming up with Burberry to test its first 'Buy' button for brands on its platform, to allow users to shop directly from the site.

 

Harrods hands creative account to TBWA\London

Harrods, the luxury department store, has appointed TBWA\London as its creative agency.

 

Dentsu Aegis Network wins Wickes digital account

Wickes, the home improvement retailer, has extended its relationship with Carat by appointing its Dentsu Aegis Network (DAN) to handle social, PPC and SEO business.

 

Kwik Fit confirms ad review

Kwik Fit, the auto repair company, has confirmed it is reviewing its ad account.

 

DFS appoints Karmarama for data and direct account

DFS, the sofa retailer, has appointed Karmarama to create and implement a direct marketing and data management strategy.

 

Leo Burnett wins most creative radio ad with Homebase

Leo Burnett's radio ad for Homebase was the most creative of those tested by the Radio Advertising Bureau in the first half of 2014.

 

Kameleon lands Sofaworks content brief

The content marketing agency Kameleon has been appointed by the sofa retailer Sofaworks as its lead strategic agency.

 

Dragons' Den designer picks Now

Kelly Hoppen, the interior designer who has appeared on Dragons' Den, has enlisted Now to promote her new homeware collection.

 

JWT London hires Dixons' Matthew Hounsell to bolster CRM

JWT London has strengthened its customer marketing department with the appointment of Dixons Retail's Matthew Hounsell as CRM business director.

 

Top 10 creative Specsavers ads

After Specsavers quickly reacted to the footballer Luis Suárez biting Italy's Giorgio Chiellini in a World Cup game with a tactical Twitter ad, Campaign takes a look at some of the optician's best ads.

 

Halfords introduces 'the bike whisperer' online campaign

Halfords has released an online campaign staring the Canadian comedian Tony Law as "the bike whisperer".

 

Top 10 creative teams from Cannes Lions 2014

At this year's Cannes Lions International Festival of Creativity there were ten UK creative teams that stood out from the crowd, winning converted gongs for their campaigns.

 

Adam & Eve/DDB secures fourth Grand Prix in Integrated

Adam & Eve/DDB walked away with its fourth Grand Prix at this year's Cannes Lions for its Harvey Nichols Christmas campaign.

 

Adam & Eve/DDB wins Agency of the Year

The Cannes Lions International Festival of Creativity named Adam & Eve/DDB its Agency of the Year last night, after the Omnicom shop picked up four Grands Prix.

 

Adam & Eve/DDB picks up Film Grand Prix

Adam & Eve/DDB has won a Grand Prix in film for its "I'm sorry I spent it on myself" campaign for Harvey Nichols, at the end of a successful week for the Omnicom-owned agency.

 

Adam & Eve/DDB wins nine gold Outdoor Lions

Adam & Eve/DDB received nine gold Lions - six for Harvey Nichols and three for Marmite - at the Outdoor ceremony in Cannes this evening.

 

Adam & Eve/DDB wins Promo & Activation Grand Prix

Adam & Eve/DDB picked up the Grand Prix as well as two Golds in the Promo & Activation ceremony last night, while OgilvyOne also won Gold for British Airways.

 

Evian and Marmite ads among those hijacked by Alan Carr

Evian, Marmite, BT, Specsavers and Snickers are among the brands that will get the Alan Carr treatment in a special ad break during 'Channel 4's Comedy Gala' this evening.

 

Game Group hands European advertising to 101

Game Group, the video games retailer, has appointed 101 to handle its advertising across Europe.

 
 

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FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

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