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Outdoor news & analysis

 

AOL UK launches campaign to consolidate offering

AOL UK has launched a digital and outdoor campaign today, in a bid to bring together its various offerings.

 

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.

 

Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

 

Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.

 

Bus Delivers Big Business

Enter The Big Bus Challenge 2014

 

McKay returns to Clear Channel as BlowUp hires Kinetic's Russell

Storm, Clear Channel UK's premium digital out-of-home brand, has hired the BlowUp Media sales director, Aimee McKay, as director, as BlowUp Media hires Kinetic's Simon Russell as head of sales.

 

Andy Jonesco leaves Kinetic

Andy Jonesco, the EMEA chief executive of Kinetic, has left the WPP outdoor agency with immediate effect.

 

Bailes and Unerman join Campaign CityLive Challenge judging panel

Darren Bailes, the executive creative director at VCCP, and Sue Unerman, the chief strategy officer at MediaCom UK, are among the judges lined up for the Campaign CityLive Challenge.

 

Aga targets city homes with cooker campaign

Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

 

Time to think about DOOH

Thinking about the evolving role of digital out-of-home and where it sits in the complex multiscreening planning environment throws up some powerful possibilities.

 

Lucozade pumps £2m into sweetening low-sugar lemonade

Lucozade, the soft drink brand, is putting nearly £2 million into advertising its new reduced sugar energy drink, targeting an older demographic.

 

E-cigarette poster ad banned on race and age grounds

The Advertising Standards Authority has banned a poster by the e-cigarette company Nicofresh after complaints that it was offensive on the grounds of race and age.

 

Ocean Outdoor buys Signature Outdoor in £15m deal

Ocean Outdoor has bought the West Midlands-based outdoor media owner Signature Outdoor in a deal estimated to be worth £15 million.

 

Media Week Awards 2014 shortlist

The shortlist for October's Media Week Awards 2014 can now be revealed, and following more competition and entries than ever before, all the companies to have made the cut have reason to celebrate.

 

The Q2 Rajars show a high point for good old talk radio

Today's Q2 Rajar results highlight several success stories for commercial and public radio, not least the popularity of talk radio, says Michael Williamson, head of radio, Amplifi at Carat.

 

Rajar Q2 2014: commercial radio makes gains on BBC

Commercial radio reported a slight rise in listeners in the second quarter of 2014, while the BBC stations posted slight falls overall, according to the latest Rajar audience figures.

 

Things we like: Jon Snow, Good Housekeeping, robust outdoor

Some things in the media business we liked in the week up to 1 August, and one thing we didn't...

 

Record entries for Media Week Awards 2014: meet the judges

This year's Media Week Awards have attracted a record number of 563 entries from the UK's most innovative media companies.

 

Outdoor grows 6.4% to £258.8m in Q2

The UK's outdoor advertising industry returned to growth in the second quarter of 2014, propelled by transport and digital spend, according to new figures from the Outdoor Media Centre today.

 

Ocean announces judging panel for Art of Outdoor 2014 competition

Top creative and media stars, including Dare's Sean Thomson, M&C Saatchi's Elspeth Lynn and Robert Ffitch of MGOMD, have joined the judging panel for the annual Art of Outdoor digital competition.

 
 

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