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Outdoor news & analysis

 

Deadline extended for Clear Channel Outdoor Planning Awards

Media agencies now have ten days to complete their applications before the extended deadline of 6 February.

 

OMC appoints Mark Craze as chairman

The Outdoor Media Centre, the outdoor media trade body, has appointed Mark Craze, the former chief executive of Havas Media UK, as its chairman, replacing Naren Patel.

 

Parliament commemorates Magna Carta with films on the Tube

The Houses of Parliament are broadcasting a series of short educational videos at London Underground stations to commemorate the anniversaries of the Simon de Montfort Parliament and the sealing of Magna Carta.

 

Has JCDecaux chosen the wrong time to abandon its trade body?

JCDecaux's withdrawal from the Outdoor Media Centre is a surprising turn of events, writes the Posterscope chief executive Annie Rickard.

 

The alternative to shock tactics in charity marketing

It was a terrible consequence of world events that the ever-present background buzz from charity advertisers was turned into a din last year.

 

Wages are on the rise at media owners

In the first part of Media Week's salary survey snapshot in association with recruiter Sylex, managing director Simon Shroot finds reason for optimism for those working at media owners.

 

Unauthorised anarchist posters take over the Tube

Unauthorised anarchist posters took over London underground tubes yesterday, featuring quotes taken from an article in Strike! Magazine.

 

Virgin Holidays encourages customers to 'flaunt it' in Christmas Day ad

Virgin Holidays is promoting its January sale by encouraging customers to "flaunt it" in a TV ad airing on Christmas Day.

 

Inspiring the new cultural shift at Primesight

From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion.

 

Ocean Outdoor finds new owners in Searchlight Capital

Searchlight Capital Partners, the private equity owner of Hunter wellies, has bought a majority stake in Ocean Outdoor for an estimated £80 million.

 

Peta replaces suggestive poster with turkey ad

Peta, the non-profit animal rights organisation, has launched a campaign that encourages consumers to lead a vegan lifestyle and avoid turkey this Christmas.

 

Top 10 media buyers

1. Mark Collins Collins remains the industry s most significant media buyer following the collapse of the Publicis/Omnicom merger. The Group M operation that he spearheads still controls at least a third of all the UK s trackable media spend. He st...

 

Have an Exciting Christmas in EC1

As you might expect, people in EC1 have plenty of opportunities to celebrate Christmas differently. Whether it's festive food or merry musicals with a twist, here is our list of the best places in EC1 to feel Christmassy.

 

JCDecaux in 15-year deal with Vodafone to improve phone coverage

JCDecaux, the outdoor advertising company, has signed a 15-year global deal with Vodafone to help the telecommunications business improve network coverage.

 

Pepsi Max shocks passers-by with dinosaur projections

Pepsi Max has released an online film that shows surprised passers-by encountering a giant animated dinosaur.

 

Steve Atkinson leaves Outdoor Plus

Steve Atkinson has left his role as commercial director at Outdoor Plus after two years, to "explore new opportunities".

 

ZenithOptimedia forecasts 8% adspend growth in 2015

ZenithOptimedia has forecast the UK's measured advertising expenditure increased 8 per cent in 2014, and is set to grow a further 7.9 per cent in 2015.

 

Campaign CityLive Challenge: Where smart tech meets street fun

A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.

 

Media first, ego second for great comms planning

Working in Out of Home, we are in the enviable position where practically anything is possible, says Richard Simkins, head of innovation at Talon.

 

Which party will use outdoor effectively to lead the 2015 election agenda?

Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight.

 
 

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