Outdoor news & analysis

CANNES 2013: Ogilvy's UK arm bags eight outdoor golds in good night for the agency

Ogilvy & Mather London bagged Gold Lions for all eight of its Expedia entries in the Outdoor Lions, while its sister agency Ogilvy France took home the Grand Prix.

JCDecaux to target shoppers with 400 digital screens outside Tesco

Advertisers will soon be able to target shoppers by day of the week and time of day through new digital screens being erected outside 400 Tesco stores, outdoor specialist JCDecaux has revealed.

Exponential plots Cannes augmented reality ad

Exponential, the ad intelligence agency, is launching an interactive campaign at the Palais des Festivals in Cannes, on the same billboard site used by Twitter last year.

Stella Artois Cidre to launch weather-activated ad campaign

Stella Artois Cidre, the apple and pear cider, is launching an out-of-home campaign that delivers real-time, thermo-activated advertising based on the temperature in a specific location.

Clear Channel readies #canvas Twitter push at Cannes

Clear Channel is preparing to launch a social media campaign at the Cannes Lions International Festival of Creativity, to create debate about realising creative potential.

MEDIA360: Highlights from the conference

Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's Media 360 event and awards.

Phil Georgiadis to chair Campaign Media Awards judging 2013

Phil Georgiadis, chairman of Walker Media, will take the lead role as chairman of the judges for this year's Campaign Media Awards.

Guide Dogs launches Guides For Life campaign

Guide Dogs, the UK charity, is launching an interactive campaign to build awareness of its activity on behalf of blind and partially sighted people.

Confused.com overhauls brand in search of 'expert' positioning

Confused.com is to looking to hit back against its big-spending rivals with a new brand identity and ad campaign, positioning itself as the "insurance expert".

MediaCo to launch real-time, interactive outdoor network CityLive

MediaCo Outdoor is preparing to launch an interactive network of 20 digital touchscreens with Manchester City Council called CityLive.

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

Peugeot and Samsung sign up to motorway screen sheet

Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.

Things we like

Campaign's selection of media news and views of note in the week before 17 May 2013.

BT begins £100m ad blitz to promote BT Sport

BT has set aside £100 million to promote its new sports channels, as it attempts to overthrow two decades of football dominance by BSkyB ahead of next season's Premier League.

Wrigley promotes 'Willy Wonka-style' sweets with outdoor ads

Wrigley is rolling out a major outdoor campaign supporting the launch of its Willy Wonka-style Starburst Flavour Morphs, which change flavour when chewed.

Blinkbox campaign targets LoveFilm Instant and Netflix

Blinkbox, the film-streaming service owned by Tesco, is turning up the heat on LoveFilm Instant and Netflix with a campaign that highlights selected films on its platform can be viewed over a year before they become available on other rival sites, wi...

Subway flatbread ad promotes the power of choice

Subway is to launch a TV ad showing how choice can influence people's lives, as part of a £2m new ad campaign to promote its new low-fat flatbread range to healthy eaters.

Snickers ad snares bad spellers

Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.

Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...

As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins t...