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Pitch activity

 

Latest reviews and account wins

WCRS scoops £15m European Betfair ad account

Engine's WCRS has won the pan-European ad account for Betfair, after a four-way pitch involving WCRS, Bartle Bogle Hegarty and M&C Saatchi.

 

EE adds Dare to agency roster to develop digital

EE has added Dare to its agency roster with a brief to work on its digital proposition, following a competitive pitch.

 

Danone appoints Hypernaked for CRM activity

Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.

 

Cockburn's hands ad briefs to The Corner

Cockburn's, the port producer, has appointed The Corner to its UK and global advert­ising accounts after a three-way pitch.

 

Crabtree & Evelyn calls pitch for creative task

Crabtree & Evelyn, the luxury beauty company, is looking for a global creative agency following a strategic review.

 

118 118 kicks off advertising review

118 118, the directory enquiries business, is looking for a UK creative shop.

 

LG moves majority of global media into Arena Media

LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group's Arena Media, but will keep the North American business with the incumbent, WPP's Mindshare.

 

RB-owned Scholl hires LBi for global web revamp

Scholl, the world's largest foot care brand, owned by Reckitt Benckiser, has appointed LBi to redevelop its websites around the world.

 

National Express hires Isobel for summer campaign

National Express has appointed Isobel to handle a summer advertising campaign, after a four-way pitch handled by AAR.

 

C&A appoints Razorfish to European digital account

C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.

 

Foreign exchange Fairfx.com selects MBA and PHD

Fairfx.com, the online foreign exchange service, has appointed MBA and PHD to handle its creative and media accounts as it seeks to compete with rivals like Travelex.

 

Dyson hands £120m global media to Mindshare

Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed Mindshare to its £120m global media account after a competitive pitch.

 

Shell kicks off agency hunt for CRM activity

Shell is seeking an agency to handle global CRM.

 

Slendertone talks to creative shops

Slendertone, the muscle-toning brand, is talking to ad agencies about an international brief.

 

Mercedes plots Euro media review

Mercedes-Benz is preparing to review its European media business, currently held by Group M agencies.

 

Tetley-owner Tata calls ad review

Tata Global Beverages, which owns Tetley and other tea brands, is putting its creative account up for review as part of its drive to improve marketing effectiveness and efficiency.

 

Tele2 appoints BBH and KesselsKramer for European ad account

Bartle Bogle Hegarty (BBH) and KesselsKramer have picked up the advertising account for Tele2, the European telecom company, ahead of a repositioning and relaunch of the brand across 10 European countries, excluding the UK.

 

Parcelforce Worldwide appoints Proximity to CRM account

Parcelforce Worldwide has appointed Proximity London to handle its CRM account, following a competitive process.

 

Zurich hires IPG for creative, media and digital duties

Zurich Insurance Group has awarded its global integrated advertising, media and digital account to Interpublic Group after a pitch.

 

General Electric calls global media review

General Electric (GE), the technology and finance conglomerate, is holding a global multi-agency review of its media arrangements.

 
 

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