Political party marketing
The7stars has been appointed to work on ads that will be sent to MPs and appear in national press to support a lobbying campaign against biomass subsidies.
A policy advisor to David Cameron is proposing a relaxation of Britain's ban on political advertising on television and radio.
The European Court of Human Rights (ECHR) has upheld the UK's ban of political advertising in broadcast media, after an eight-year appeal from the campaign group Animal Defenders International (ADI).
The 2012 US presidential election has been referred to countless times as the Twitter election, with the online conversation being an important part of the election from start to finish.
Harper Reed, the mastermind behind the social campaign to re-elect Barack Obama in 2012, has claimed marketers will be the key drivers of technology across the business world.
Madwomen, an agency specialising in advertising to women, has produced a party political broadcast for the Green Party as its first TV spot.
Academics, authors, MPs and charity leaders have written to The Daily Telegraph to call for a ban on all advertising aimed at primary school children and younger.
The political class spectacularly failed to cover itself in glory last week after trying to turn the appalling deaths of six children at the hands of the vile Mick Philpott into something that should be viewed along the narrow divide of party lines. ...
Senior Tory advertising figures this week paid tribute to Baroness Thatcher, following her death on 8 April.
Britain's press split down political and regional lines as they rushed to put together their front pages reporting the death of former prime minister Margaret Thatcher.
Newspaper groups have likened the two legislative changes that will back up the Royal Charter on Self Regulation of the Press published yesterday, to George Orwell's '1984', and said that they threaten free press.
The Conservative Party has formally responded to the Leveson Report by outlining its plans for a royal charter, which will set up a panel to oversee the regulation of the press.
Maria Miller, Secretary of State for Culture, Media and Sport, has promised to be a "cheerleader" for the advertising industry, following the revelation that marketing generates £100bn of the UK's GDP.
BSkyB and Freesat should stop charging public service broadcasters (PSB) millions of pounds for carrying their channels on satellite platforms, the communications minister Ed Vaizey said today.
Coca-Cola has rebutted criticism from Prime Minister David Cameron, who told Parliament he was trying to steer his children away from drinking Coke.
The government's 'stocktake' of industry efforts to combat childhood sexualisation and commercialisation as part of the Bailey Review is set to applaud several of the steps taken by marketers.
The Labour Party is to consider a further clampdown on junk food and alcohol advertising during the policy review that will shape its manifesto for the 2015 general election.
A series of ads warning that state-imposed regulation of the press would mark an end to the freedom of the press has the backing of the press ahead of Lord Justice Leveson's anticipated recommendations on Thursday (29 November).
The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.
The government is gearing up for the next phase of its 'Responsibility Deal' programme, partnering brands to encourage consumers to eat fruit and vegetables and discourage retailers from displaying confectionery at checkouts.
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