Political party marketing
Twitter has launched new postcode-specific geo-targeting service in time for the General Election, which will be held in 100 days.
The Department for Culture, Media and Sport has promised to publish the result of a review of gambling ads "shortly" after concerns expressed by senior Lib Dem Danny Alexander came to light.
After years of hiding behind the irrefutable truth of news, the time has come for me to voice my own opinion in these pages. And what better way to begin that journey than in the top slot, while Claire Beale continues Campaign s assault on the US. ...
Kate Magee is astounded by the Conservative Party s blunder of using a German road on its 2015 general election campaign poster: "I m amazed that no-one thought to check the provenance of the stock image. The party has scored an own goal (or an Eigen...
The Liberal Democrats are in discussions with ad agencies about their election campaign as the battle heats up ahead of May's general election.
A 9pm watershed for ads featuring products with high sugar, salt or fat content is expected to be included in Labour's general election manifesto.
The Conservative Party's first poster campaign in the run-up to the General Election has been mocked for featuring an image of a German road.
Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight.
Labour is expected to drop its original plans to hold a pitch for its general election campaign and has promised Lucky Generals a key role.
The remarkable transformation of Nigel Farage from the punchline to a smart-arsed political joke to potentially a Parliamentary force looks like being the defining narrative of the upcoming general election. However unpalatable you (and, for the re...
So Scotland has voted to stay with the Union but with increased powers for their own parliament.
With Scotland preparing to vote in Thursday's independence referendum, Campaign takes a look of the battle of the 'YES' and 'NO' ad campaigns.
Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?
Culture secretary Sajid Javid will raise questions around the television licence in a presentation to the Royal Television conference today, asking if it is time to decriminalise non-payment in the UK.
The comedian Andy Hamilton summed up how most of us feel about the injection of women into the new Cabinet when he said: "It's nice that Cameron has discovered women so near election time."
Prime minister David Cameron is expected to appoint Joanna Shields, Tech City's chairman and ambassador, as his digital tsar.
To be or not to be a separate country? That is the big debate for the Scots, who will head to the polls in just under two months' time. As the battle to win votes heats up ahead of the 18 September referendum, we asked two senior creatives in Scotlan...
How the Let's Stay Together campaign came together by MT Rainey.
Celebrities including Eddie Izzard, Tanni Grey-Thompson and Ross Kemp are to feature in an ad launched today by senior figures in adland as part of a new campaign against Scottish independence.
Better Together, the cross-party campaign to encourage Scotland to vote "no" to independence, has hired M&C Saatchi as it counts down to the September referendum.
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