Home Office rules out wider 'go home' campaign
The Home Office has confirmed its controversial 'go home or face arrest' ad-van campaign will not be rolled out nationally, after an interim evaluation was not convincing.
Immigration campaign: Home Office rules out national ad-van activity
Last week Campaign revealed a Coalition row over the campaign was brewing after Mark Harper, the Conservative immigration minister, said the van could return after a three-month "full evaluation" of the pilot scheme.
A source close to Nick Clegg, the Lib Dem deputy prime minister, told Campaign: "We weren’t asked about these posters and we didn’t like them. So we do not want to see them rerun."
Now the home secretary, Theresa May, has decided not to run the campaign because she was not convinced by the interim results of the pilot. The one person to volunteer to go home had not seen the ads, but saw a story about them in The Guardian.
A Home Office spokesman said: "The home secretary has seen an interim evaluation and has not been convinced by the results. As such, there will be no further rollout."
The Home Office spokesman declined to comment further on the decision, including when asked if the Liberal Democrats had played any part in the decision.
The Home Office's "go home or face arrest" billboard was banned earlier this month after the ad watchdog upheld complaints that it was misleading. However, Harper had said it could return without the misleading figures.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Head of New Media Department for Work and Pensions Salary £60,030 to £72,880., Westminster
- Shopper Insights Manager PepsiCo negotiable, Theale
- Senior Brand Manager Ball & Hoolahan £Excellent Salary Package , South East England / London (Greater)
- CMI Director Ball & Hoolahan £95,000 + Car/Car Allowance , London (Central), London (Greater)
- Data Journalist PRISM Highly Competitive, London
- Senior Brand Manager Diageo Great reward package for great talent, Amsterdam / Dublin / Madrid / London (Greater)