Print, mail & fulfilment marketing

Energy industry to increase transparency over best deals for customers

The "big six" energy companies will be forced to write to customers at least once a year to explain the best tariffs and how to get them, according to proposals to be unveiled by Nick Clegg today (11 April).

O2 launches review ahead of customer experience revamp

O2 is ramping up its efforts to improve its customer experience and create a stronger brand identity by undertaking a strategic review of its design strategy.

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Citroen pushes DS5 model with interactive mailer

Citroen has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model.

Royal British Legion to revamp communications programme

The Royal British Legion, the charity behind the annual Poppy Appeal, is relaunching its bi-monthly print magazine and developing more digital content to raise awareness of its lesser-known work and services.

Scott Logie promoted to senior role at St Ives

Scott Logie, the managing director of Occam, has been promoted by parent company St Ives to a group-wide strategic marketing director role.

Nationwide launches Select credit card

Nationwide is launching a credit card called Select, with an integrated campaign positioning it as the only card customers need in their wallet.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Inside Indicia and Very's DMA Grand Prix-winning campaign

Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.

Nissan pushes urban parking technology for Qashqai model

Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help drivers notice obstructions when parking.

Sky and Virgin clash over unbranded direct mail campaign

BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail campaign by rival Virgin Media, because it was not obviously identifiable as marketing communication.

DMA agrees new green targets with Defra

The Direct Marketing Association has committed the industry to a 25% increase in the use of suppression files over the next three years as part of a new agreement with the government to cut physical waste and carbon emissions.

Royal Mail control of direct mail prices worries DMA

The DMA has greeted Ofcom's proposals to free Royal Mail to set its own prices for bulk mail with concern, pointing out a lack of safeguards for bulk mail users against Royal Mail abusing its monopoly.

TNT Post UK sales and marketing director departs

TNT Post UK sales and marketing director Marc Caulfield has left the company to pursue other opportunities.

Gü kicks off search for DM agency

Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü Puds.

CREATIVE STRATEGY: What big brands can learn from obscure boots

Recently, I needed to buy some military boots (it's a long story). As luck had it, a friend made me aware of Shipton & Heneage.

What digital marketers can learn from DM

In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .

Yell profits drop as print revenues fall 18%

Yell Group, the indebted directories publisher, has reported pre-tax profits slipped 5.7% to £66.3m in the 12 months to the end of March.

Royal Mail to offer digital watermarking system

Royal Mail is offering clients the ability to enable direct mail recipients to link to a website through a smartphone using a digital watermarking system instead of quick response codes.