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Print, mail & fulfilment marketing

 

Tesco puts better online ad-targeting top of mind

The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.

 

TSB launches with £30m multi-channel campaign

TSB has kicked off a £30 million multi-channel campaign developed by Joint, to mark its separation from Lloyds Banking Group and re-launch as an independent bank.

 

Proximity poaches Elvis's Treacy to be ECD

Proximity London has hired John Treacy, the executive creative director at Elvis, in the same role, replacing Caitlin Ryan who joined Karmarama this month.

 

Prudential initiates pensions UK direct review

Prudential, the financial services company, has called a review of UK direct marketing services for its pension business.

 

Who's responding to Britain's direct mail?

What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive, Kantar Media.

 

CREATIVE STRATEGY: Direct mail roars back to life for Porsche

Is direct mail dead? Well, rumours of its demise are somewhat exaggerated in my world.

 

Royal Mail unveils direct marketing facility MarketReach

The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.

 

Citroen pushes DS5 model with interactive mailer

Citroen has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model.

 

Scott Logie promoted to senior role at St Ives

Scott Logie, the managing director of Occam, has been promoted by parent company St Ives to a group-wide strategic marketing director role.

 

Inside Indicia and Very's DMA Grand Prix-winning campaign

Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.

 

Nissan pushes urban parking technology for Qashqai model

Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help drivers notice obstructions when parking.

 

Sky and Virgin clash over unbranded direct mail campaign

BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail campaign by rival Virgin Media, because it was not obviously identifiable as marketing communication.

 

DMA agrees new green targets with Defra

The Direct Marketing Association has committed the industry to a 25% increase in the use of suppression files over the next three years as part of a new agreement with the government to cut physical waste and carbon emissions.

 

TNT Post UK sales and marketing director departs

TNT Post UK sales and marketing director Marc Caulfield has left the company to pursue other opportunities.

 

Gü kicks off search for DM agency

Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü Puds.

 

CREATIVE STRATEGY: What big brands can learn from obscure boots

Recently, I needed to buy some military boots (it's a long story). As luck had it, a friend made me aware of Shipton & Heneage.

 

Yell profits drop as print revenues fall 18%

Yell Group, the indebted directories publisher, has reported pre-tax profits slipped 5.7% to £66.3m in the 12 months to the end of March.

 

TNT Post commercial duties pass to Polglass

TNT Post UK has appointed Nigel Polglass to group commercial director, after promoting Charles Neilson to the new role of group services director.

 

Google launches Think Quarterly business magazine

Google has launched a print and online magazine "that brings together some of the world's leading minds to discuss the big issues facing businesses today".

 

Communisis lands £10m contract for Everything Everywhere

Everything Everywhere has handed Communisis the three-year production contract for point of sale, direct mail and print for the Orange, T-Mobile and Everything Everywhere brands, estimated at £10m per year.

 
 

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FROM THE BLOGS

The Wall blogs

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Today’s the Day External website

by Lindsey Clay, 21/11/2014

 

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