Print, mail & fulfilment marketing
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
A "threatening" Cancer Research UK direct mail ad has been censured by the advertising watchdog for not being clearly identifiable as marketing material.
Royal Mail has parted company with Antony Miller, the head of marketing for its MarketReach direct marketing operation, only six months after setting up the business.
What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive, Kantar Media.
Is direct mail dead? Well, rumours of its demise are somewhat exaggerated in my world.
The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.
The "big six" energy companies will be forced to write to customers at least once a year to explain the best tariffs and how to get them, according to proposals to be unveiled by Nick Clegg today (11 April).
O2 is ramping up its efforts to improve its customer experience and create a stronger brand identity by undertaking a strategic review of its design strategy.
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
Citroen has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model.
The Royal British Legion, the charity behind the annual Poppy Appeal, is relaunching its bi-monthly print magazine and developing more digital content to raise awareness of its lesser-known work and services.
Scott Logie, the managing director of Occam, has been promoted by parent company St Ives to a group-wide strategic marketing director role.
Nationwide is launching a credit card called Select, with an integrated campaign positioning it as the only card customers need in their wallet.
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.
Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help drivers notice obstructions when parking.
BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail campaign by rival Virgin Media, because it was not obviously identifiable as marketing communication.
The Direct Marketing Association has committed the industry to a 25% increase in the use of suppression files over the next three years as part of a new agreement with the government to cut physical waste and carbon emissions.
The DMA has greeted Ofcom's proposals to free Royal Mail to set its own prices for bulk mail with concern, pointing out a lack of safeguards for bulk mail users against Royal Mail abusing its monopoly.
TNT Post UK sales and marketing director Marc Caulfield has left the company to pursue other opportunities.
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